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Sr Marketing Specialist - Appleton, United States - Oshkosh Corporation, Inc.
Description
At Pierce Manufacturing, we build trucks that protect people and communities around the world. To our team, there is no room for anything less than providing the absolute best.Since 1913, building truck bodies on Model T Ford chassis in an old converted church has evolved to creating highly customized, carefully designed and engineering pumpers, aerials, tankers and rescue units that have no equal.
Today, you'll find more than30,000 Pierce apparatuses
on the road that are making a difference in people's lives, every day. To us, every step in the process of building our trucks is personal. From innovation and expertise, to the customization and service. Our trucks are designed to perform under the toughest conditions.
JOB SUMMARY:
The Senior Marketing Specialist works in coordination with the Director of Marketing to lead assigned categories of business.
This position is responsible for the creation of global business-building activities and development of global marketing tools, including brand and product advertising, and development of content with internal and external groups.
The Senior Marketing Specialist also independently completes consumer and competitive research projects and provides recommendations to support business development.YOUR IMPACT:
These duties are not meant to be all-inclusive and other duties may be assigned.
Assist in the development and execution of marketing plans to establish pathways for growth in both core and adjacent markets.
Independently research, analyze and present market and competitive intelligence data to be utilized by marketing and strategy team.Assist in the development and execution of multi-media campaigns, including print, media relations, digital platforms, and social media, to accomplish stated goals and metrics.
Work collaboratively with Defense Strategy, Marketing, agency partners and consultants to support overall business and department objectives.Manage multiple projects with competing and conflicting timelines and priorities.
Manage company website content development, SEO and SEM campaign creation and execution, and long-term channel maximization strategies.
Support a world-class customer experience for events such as trade shows, facility visits, and program milestone events, ensuring communication content development, application and flawless execution.
Prepares reports to track media activity, KPIs and other metrics that measure progress.MINIMUM QUALIFICATIONS:
Bachelor's degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.
Four (4) to Six (6) years of experience in marketing, public relations or communications.
Ability to travel up to 15% of the time, including internationally.
STANDOUT QUALIFICATIONS:
Defense and aerospace industry experience.
Existing relationships with US media outlets, especially trade publications in defense and aerospace industries.
Exposure to international media markets and multicultural engagement.
Graphic design experience.
Exceptional writing and editing skills – background in business writing, journalism, copy editing and original writing.
Strong project management and interpersonal skills.
Proficiency using business software including Microsoft Office suite.
WORKING CONDITIONS:
Physical Demands:
Frequent Hearing, Visual; Occasional Talking, Typing; Seldom Standing, Walking/Running, Sitting, Reaching, Climbing, Driving, Bending/Kneeling, Fine Dexterity ( small muscle movements) , Manual Dexterity
(use of hands) , Upper Extremity Repetitive Motion.
Oshkosh is committed to working with and offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability for any part of the recruitment process,
please contact our reception desk by phone at or our talent acquisition team by email
.
Oshkosh Corporation is an Equal Opportunity and Affirmative Action Employer.
This company will provide equal opportunity to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Information collected regarding categories as provided by law will in no way affect the decision regarding an employment application.Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.
Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations.
Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.Advance your career by advancing the world. For many of our team members, this is more than a career. It's a calling.
Oshkosh is home to thousands of difference-makers working together to build, serve and protect people and communities around the world.
From the front lines to the firehouse, the people we serve are driven by a sense of purpose. The people who work here are no different.Our engineering and product innovation help keep soldiers and firefighters safe, is critical in building and keeping communities clean and helps people do their jobs every day.
As part of a People First culture, you'll be encouraged and empowered to take ownership of your work, develop your career and make a real impact on the world around you.
Oshkosh is a global company that designs and manufactures some of the world's toughest specialty and access equipment under the brands of JLG, Hinowa, Power Towers, Pierce, MAXIMETAL, Oshkosh Defense, McNeilus, IMT, Jerr-Dan, Frontline Communications, Oshkosh Airport Products, Oshkosh AeroTech and Pratt Miller.
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