Sales Coordinator - Fort Myers - Lee County, FL

Description

Salary: $55, $65,000.00 Annually
Location : Fort Myers, FL
Job Type: Full-Time Regular
Job Number: 07848HB
Department: Visitor and Convention Bureau
Opening Date: 02/24/2026
Closing Date: 3/10/2026 11:59 PM Eastern
FLSA: Exempt
Description
Join the Lee County Visitor & Convention Bureau (VCB) Sales Team
Help showcase the beauty, culture, and experiences of Southwest Florida by supporting the sales efforts that bring visitors, meetings, and events to Lee County. As a Sales Coordinator, you'll play a key role in promoting our destination, supporting sales managers, and helping create memorable experiences for travel partners, meeting planners, and visitors.
This role is ideal for someone who enjoys organization, communication, relationship-building, and working in a fast-paced environment that makes a positive impact on the community.
Duties and Responsibilities
What You Will Do
Sales & Administrative Support

• Provide daily administrative support to the Sales team.
• Route sales leads and calls to the appropriate managers.
• Assist with trade show preparation, travel calendars, follow-up, and entering notes into our CRM.
• Conduct phone outreach to help schedule appointments for sales missions.
• Support new business development and lead generation.

Client & Partner Engagement

• Assist with client site inspections, familiarization tours (FAMs), and special event coordination.
• Attend local meetings and events to share the value of tourism in Lee County.
• Build and maintain relationships with hotels, attractions, vendors, and community partners.
• Work with international vendors and travel trade partners.

Marketing & Content Support

• Create presentations and sales materials using Canva and PowerPoint.
• Write and send quarterly e-newsletters for meeting planners and other markets.
• Produce simple video assets for the Meetings & Groups YouTube playlist and social media.
• Review and edit group marketing copy for meetings, travel trade, and weddings.

Digital & Database Management

• Manage and update CRM and website content using Simpleview, Cvent, and Drupal.
• Maintain partner information on the Simpleview extranet.
• Create personalized conference landing pages for booked groups.
• Update meeting-related content on and
• Use post-meeting surveys to collect feedback and testimonials.
• Compile data and reports as needed.

Event Support

• Assist with planning and executing sales-related events, tours, and client activities.
• Support VCB events and special meetings such as Annual Meeting, E Awards, and Island Hopper Songwriter Fest.
• Help secure event venues and coordinate logistics.

Education, Experience, Licensing
What We're Looking For
Minimum Requirements

• Any combination of education and experience equivalent to an Associate degree or two years of college in business, marketing, hospitality, or a closely related field, such as:
  • Tourism or Travel Industry Studies
  • Communications or Public Relations
  • Event Management or Recreation Management
  • Hotel & Resort Management
  • Business Administration or Customer Experience
• Two (2) years of experience in hospitality, marketing, sales, or a similar field, including:
  • Tourism or travel industry roles
  • Event planning or conference services
  • Customer service or guest relations
  • Administrative support in business, marketing, or hospitality
  • Work in hotels, resorts, attractions, or visitor-focused organizations
• Valid driver's license with an acceptable driving record.

Preferred Qualifications

• Bachelor's degree in Hospitality, Marketing, Business, or a related field.
• Experience in hotels, resorts, attractions, tourism, or Destination Marketing Organizations (DMOs).
• Marketing experience is highly desirable.

Skills That Will Help You Succeed

• Strong communication and customer service skills.
• Excellent organization, multitasking, and attention to detail.
• Proficiency with Microsoft Office, Canva, and CRM systems (Simpleview preferred).
• Ability to think critically, solve problems, and take initiative.
• Flexibility and adaptability in a fast-paced environment.
• Ability to build strong relationships with partners and clients.
• Professionalism, integrity, and a positive attitude.
• Fluency in Spanish, German, or another foreign language is a plus.

Supplemental Information
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM. Some evenings and weekends may be required for events or special programs.
Why Join Us?
In this hands-on role, you'll help promote Lee County as a world-class destination for leisure travelers, meetings, and group events. You'll gain valuable experience in tourism, sales, marketing, and event coordination while working with a supportive and dynamic team that partners with local businesses and community organizations.
About the Department:
The Visitor & Convention Bureau promotes Lee County as a premier travel destination. We work with hotels, restaurants, attractions, and event organizers to bring visitors to our community and support the local economy. From marketing campaigns to special events, our team helps make Lee County a great place to live. Learn more at or
About Lee County:
Lee County is located in beautiful Southwest Florida and is home to over 800,000 residents. We are dedicated to serving our community with high-quality services and a focus on sustainability and innovation. Join us in making Lee County a great place to live, work, and visit. Find out more about Lee County at
Apply today and help us create unforgettable experiences for visitors to Lee County
EMERGENCY RESPONSE/RECOVERY ACTIVITIES:
All County employees are required to work before, during, or after an emergency as needed. This may include temporarily being assigned to work and performing duties outside of the normal scope of their position, location and work schedule to fit the needs of the County and its citizens.
DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this classification. All positions are subject to a criminal background check. A conviction in and of itself may not necessarily preclude employment. Some positions may be subject to a pre-employment drug screening. Certain service members and veterans, and the spouses and family members of such service members and veterans, who claim and meet eligibility requirements of veterans preference, receive preference and priority in employment and are encouraged to apply.
Lee County Board of County Commissioners offers a comprehensive, and affordable benefits package. Our Board works in the best interest of employees and strives to provide the most complete, high-quality benefits package available at the lowest possible cost to the employee. Our Board continues to remain steadfast in maintaining one of the lowest levels of employee costs in our area.
Lee County's benefits package is offered to both regular Full-time positions and Part-time positions that are regularly scheduled to work 60 hours or more bi-weekly. Medical benefits may be offered to On-Call, Temporary, Seasonal, and Intern employees who meet the Affordable Care Act eligibility criteria.
Lee County employees eligible to participate in the Florida Retirement System (FRS) are required to contribute 3% of each paycheck to FRS. If you have retired from the Florida Retirement Pension plan you will not be eligible for renewed membership in either of the FRS retirement plan options. Retirees of the Investment Plan are eligible for renewed membership in the Investment Plan only. FRS reemployment rules apply for both.
Below is a brief breakdown of what's included in the benefits package that is offered to our employees.
For a more detailed look into our benefits package, please click visit our webpage at
To view our employee paid premiums, please visit:
Health Benefits:

• Medical Insurance

• Plans include, but are not limited to: routine, preventative, mental health, hospitalization, and prescription drug benefits.

• Vision, Fitness, Weight Management, Natural Products and Services, and Hearing discount programs available.

• Dental Insurance

• Vision Insurance

• Flexible Spending Accounts

• Medical Reimbursement Account

• Dependent Care Reimbursement Account

• Pharmacy, including Mail-Order Pharmacy

• Informed Health Lines (Nurse Hotline)

• Basic Life Insurance (1x or 2x Annual Salary at no cost to employee)

• Optional Life Insurance

• Long-Term Disability (60% of pre-disability salary at no cost to employee)

• Short-Term Disability

• Sick Leave Pool

• Flu vaccinations

• Wellness Programs
Financial Benefits:

• Florida Retirement System (FRS)

• Two Retirement Plan Options:
1) FRS Pension Plan (Defined Benefit)
2) FRS Investment Plan (Defined Contribution)

• Deferred Compensation (457) Plans

• Financial Savings/Management Programs

• Eligible for membership with Suncoast Credit Union

• Employee Leave Benefits

• Holiday Pay - 11 Paid Holidays Annually

• Paid Sick Leave

• Paid Vacation Leave

• Bereavement & Civic Duty Leave

• Family and Medical Leave

• Military Family & Medical Leave

• Educational Leave
Employee Assistance Program
Services available to employees that offers guidance, support, resources and information for personal and work-life issues. Confidential and provided at no charge to employees and their dependents.
United Way Lee County Employee Resource Program)
Lee County BOCC has partnered with United Way 211 to provide an Employee Resource Program which assists BoCC employees who may be experiencing distress due to economic hardship, health or other factors.
Educational Assistance
Reimbursement for coursework taken at an accredited college or university that is designed to enhance the knowledge, skills and abilities relating to the official duties that the employees perform.
01
How many years of direct experience do you have supporting a sales team, event team, or hospitality marketing function? (Please include this experience in the Education History section of your application.)

• 0-1
• 2-3
• 4-6
• 7+

02
Which CRM systems have you personally used and maintained data in on a weekly basis? Select all that apply. (Please include this experience in the Work History section of your application.)

• Salesforce
• Simpleview
• Delphi
• Cvent
• Drupal or website CMS
• Other (Please reference in your work history section)
• Administrative support
• Travel trade or international markets
• None of the above

03
In your most recent role, approximately how many emails, client requests, or supervisor assignments did you manage per day?

• Under 20
• 20-50
• 50-100

04
Do you possess a valid driver's license with an acceptable driving record?

• Yes
• No

05
This salaried position normally works Monday-Friday, 8:00 AM to 5:00 PM. Sometimes you may need to work nights or weekends. You must also be able to work during special events, emergencies, or disaster situations when required. Are you able to work this schedule?

• Yes
• No