Community Liaison Lead - McLean, VA, United States - Allergan

Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.

We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.

For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .
This role is field-based, and candidates should live within a reasonable distance from the primary city."
Rhode Island
The Immunology ThoughtLeader Liaison (TLL) is a key member of brand strategic marketing team.

The TLL is the primary point of contact for the AbbVie Marketing team within an assigned region, interacting with External Experts for the purpose of gathering on-label insight aligned to company strategic plans for a specific therapeutic area.

Additionally, they partner with franchise marketing leads and field leaders to help develop regional commercial marketing plans where needed along with help to ensure/monitor execution is consistent with regional/national strategy.

Interact with national/regional/local External Experts, emerging leaders, and relevant patient and professional associations within assigned region to identify collaboration and sponsorship opportunities in alignment with marketing strategies.

Develop regional engagement plans in alignment with brand strategic plans and ensure consistent tactical execution throughout the year to drive key marketing engagement
Identify and recruit faculty for national series rollout and speaker training
Consult with HCP's on peer-to-peer content development
Provide training on HCP led slide deck content, updates, and how content aligns to brand strategy
Uncover regional speaker program opportunities based on local market dynamics, provide guidance on speaker selection and content to align speaker to local audience

Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines).

Ensures that regulatory guidelines and AbbVie policies and processes are followed
Provide in-depth insights to Integrated Brand Team and commercial senior leadership based on brand key business questions that will provide input to marketing strategy, resource optimization and tactic development to drive brand performance
Marketing lead for field competitive insights for the assigned region
Coordinate the work of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, Consumer Marketing and IT
Marketing Leader in Key Accounts
Demonstrate in-depth understanding of external and internal drivers within account

Marketing lead for key accounts and institutions in assigned Region, connecting AbbVie's Integrated Brand Teams to potential collaboration opportunities.

Align and prioritize account initiatives for IBT.

Must be able to manage effective written and oral communications with External Experts, including the ability to confidently represent and protect AbbVie's interests during interactions and/or collaborations with external stakeholders.

Ability to translate market trends, insights and competitive practices to draw key key business opportunities and uses them to help develop strategic and tactical plans
Maintains a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research). Uses appropriate data sources to evaluate effectiveness of promotional tactics and develop business strategy
Effectively track and manage the marketing budget. Manages conventions, advisory board meetings, speaker programs, and meetings within assigned budget.
Consistently manage multiple projects to deliver high-quality work product in a timely fashion
Always mindful of and adheres to regulatory guidelines. Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g. Bachelor's Degree required
Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
Travel up to 60% of the time including some weekends
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
This job is eligible to participate in our short-term incentiveprograms.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.

It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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