Consumer Insights Manager - Burbank, United States - The Walt Disney Company

Description

Disney Entertainment, a core business segment of The Walt Disney Company, includes the companys full portfolio of entertainment media and content businesses globally, including streaming.

The Walt Disney Studios is a division of Disney Entertainment and has been the foundation on which The Walt Disney Company was built.

Today it brings quality movies and episodic storytelling to consumers throughout the world.

The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Lucasfilm, Marvel Studios, Searchlight Pictures, and 20th Century Studios.

Were looking for a talented team-player specialist with an entrepreneurial spirit, who thrives upon the incomparable legacy of our company yet embraces unconventional thinking, and who is passionate about contributing to The Walt Disney Companys direct-to-consumer experience through strategic hard-work and determination.

The Studio Research & Analytics team is currently seeking a Consumer Insights Manager to support the on Disney+ Product and Consumer Experience tracking programs.

This involves managing quantitative and qualitative research initiatives, as well as analyzing and synthesizing data, for key stakeholders.


Responsibilities:

Overall, manage quantitative and qualitative research projects from inception to completion, including study design, development of appropriate methodologies, vendor selection and management, project management, analysis, and report/findings deliveryWorking with the team to ensure that every deliverable is strategically actionable and drives key decision makingServe as a point of contact for various groups within the Disney+ division, and across the broader enterprise, providing consumer and industry-based input to the decision making processSpecifically, manage the day-to-day operations of the Disney+ customer experience tracking program, especially vendor management, project management and report deliverables.

Assist in managing on-going and ad hoc reports using quantitative and qualitative data for various groups within the product marketing, engagement, & product strategy of Disney+ and the Disney BundleAssist in acquiring and managing research tools as required to meet the needs of internal custom experience trackingAcquire and manage syndicated research products as required to meet the needs of internal stakeholdersSynthesize primary and secondary research to inform decision makingRespond to time sensitive data requests from internal clientsSupport presentation of findings based on research conducted and contribute to related business discussionsManage expectations of internal clients as it relates to project timelines, budgets, and deliverablesBe at the forefront of SVOD industry trends amidst a rapidly changing landscapeBuild and maintain relationships with research counterparts within the team as well as from other divisions of The Walt Disney Company as well as external vendorsStay abreast of current trends and new techniques in the field of market research

Basic Qualifications:3+ years quantitative and qualitative market research experienceExtensive quantitative and qualitative research background, either supplier-side, client-side, or some combination thereofExperience with SPSS, Reporter, Q or MarketsightExperience with survey platforms such as Qualtrics, SurveyMonkey, etc.

Willing to travel domestically and internationally as neededSolid quantitative and qualitative project management skillsStrong vendor management skillsStrong multitasking capabilities and the ability to work effectively in an environment of tight deadlines and constant changeStrong verbal and written communication skills, including the ability to summarize ideas and issues in an organized wayStrong attention to detail without losing sight of broader objectivesFlexible personality, quick learner and a strong, pro-active work ethicAble to work autonomously as well as part of a teamStrong organizational skills and the ability to meet deadlinesComputer literate with proficiencies in MS Word, Excel, PowerPoint, and Google DocsConfident, self-motivated, and detail orientedAnalytical thinker who enjoys problem-solvingIntellectual curiosity and a passion for innovationStrong social, collaboration, and communication skills

Preferred Qualifications:
MBA or advanced degree in Market ResearchEntertainment market research experience, with an emphasis on SVOD, TV, and/or In-Home content consumptionInternational Market Research experienceStrong business acumenOrganizational savvy, with the ability to read a roomCompelling storytellerWilling to challenge traditional thinkingStrong builder of relationships and trustPassionate consumer of content movies, TV, SVODFamiliarity with the brands and franchises of The Walt Disney Company

Required Education:

Bachelors Degree in Business, Marketing, Psychology or related fieldThe hiring range for this position in Burbank, CA is $112,100 -$150,200 per year.

The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region, job-related knowledge, skills, and experience among other factors.

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job ID:

Location:
Burbank,California

Job Posting Company:

The Walt Disney StudiosThe Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities.

If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email with your request.

This email address is not for general employment inquiries or correspondence.

We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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