- Work with the CEO, senior leadership, and the companys teams to develop and support corporate strategy, developing new and innovative lead generation channels and digital products for new and existing verticals for continued growth across the media and conference areas of the business
- Translate strategy into the overall goals of the business that become tactical financial and operational milestones using budgets, forecasts, and effective monitoring tools
- Cost efficiently drives online traffic and presence to generate traffic for digital and email publications, membership groups, and events
- Develop best-in-class processes around tech-enabled, digital publications and create new digital products and channels
- Develop and integrate tools necessary to drive and measure performance around operating metrics (KPIs) and establish procedures that allow for corrective actions when necessary
- Perform continuous analysis and review of digital operating functions
- Lead and support the identification of cost reductions and operational improvements.
- Develop and maintain excellent relationships with internal and external stakeholders by identifying their needs and expectations and incorporating these into the operational plan
- Leverage network and drive revenue through sustained advertisement partnerships
- Work with the marketing and editorial team in writing and reviewing engaging content across multiple industries
- Bachelors Degree in a related field, MBA a plus.
- Minimum of 5-7 years of relevant and progressive work experience in digital publishing, including other more general digital and event marketing roles
- Experience leading multiple departments with varied team members
- Strong process improvement experience a plus
- Experience in the banking/finance industry a plus, but not required
- Proficient in GA and GTM
- Must be willing to work in the Dallas office, 3+ days a week
Digital Marketing Manager - Dallas, United States - Lucas James Talent Partners
Description
Digital Marketing Manager
Located in Dallas, Five Star Global is looking for a motivated Digital Marketing Manager to join our Marketing team. The successful candidate will bring an outstanding track record of career success in the digital media/publishing industry. Our ideal candidate has proven experience in building and executing successful marketing strategies and execution through multiple channels. Selling and marketing successful events, membership groups, and media is key to the overall success of FSG. This position reports to the CEO and plays an integral role on the Leadership team in digital strategies.
Responsibilities:
Qualifications:
About Five Star Global
Based in Dallas, Texas, Five Star Global is comprised of the Five Star Institute (FSI) and the Alliance of Merger and Acquisition Advisors (AM&AA).
FSI is a national trade association supporting the U.S. residential mortgage and real estate market, through membership groups, publishing, conferences, education services, and strategic events. FSI advocates on behalf of and for industry stakeholders on policy matters and interests established to protect, preserve, and promote homeownership. Five Star currently serves thousands of members and has an even larger readership base through its publications, DSNews & and MReport. Learn more at
The Alliance of Merger & Acquisition Advisors (The Alliance) is the premier International Organization serving the educational and resource needs of the middle market M&A profession. Formed in 1998 to bring together CPAs, attorneys, and other experienced corporate financial advisors, The Alliances 1100+ professional services firms including some of the most highly recognized leaders in the industrydraw upon their combined transactional expertise to better serve the needs of their middle market clients worldwide. Learn more at