Marketing Manager - Blue Ash, United States - Home Helpers

Description

Position Summary:
The

Marketing Manager-Direct to Consumer

will report directly to the Senior Director of Consumer Marketing of the company. This position is responsible for implementing and executing strategic marketing plans to attract more potential leads.

The position will be responsible for the promotion of the website, day-to-day management of paid digital marketing campaigns, and marketing support for new franchisees.

Other support or administrative duties will apply as needed or directed.


Principal Duties & Responsibilities:
1) Manage and monitor website
Work cohesively with Senior Director of Consumer Marketing to manage national website
Work cohesively with franchisees to manage local website requests
Assist the Senior Director of Consumer Marketing with SEO and SEM
Assist the Senior Director of Consumer Marketing with website reporting and analysis
2) Manage paid digital advertising , local and national
Monitor, analyze, and implement campaigns, and make proactive changes to improve performance with digital marketing strategy
Assist the Senior Director of Consumer Marketing with creative assets
Track and make recommendations for local digital spending commitments
Track required local digital investment levels and results
3) Marketing onboarding for new franchisees
Assist digital partner with onboarding of digital toolkit including local website, dashboard
Other administrative duties or responsibilities as needed, or requested
4) Anticipate and perform other administrative duties as needed, or requested
Properly document communications within our CRM application (Franconnect) when working one-to-one with franchisees
Ensure compliance with Brand Standards as outlined in Franchise Agreement and Brand Standards Manual
Assist in pulling data for monthly reports and presentations
Other administrative duties or responsibilities as needed, or requested


Qualifications:
Education/Experience
Bachelor's Degree required
At least 2-3 years' experience in paid digital advertising and/or website management
Strong knowledge of Microsoft Office applications: Word, Excel, PowerPoint, Outlook and other general computer abilities such as internet research and Google Analytics
Skills—Specialized Knowledge—Abilities
In-depth understanding of common marketing and advertising best practices
Data analysis and critical thinking skills to review and apply campaign results
Strong presentation skills
Professional written and verbal communication skills with the ability to cultivate and develop strong business relationships
Must be extremely detail oriented with excellent organizational, written and verbal skills
Have high sense of urgency and ability to manage multiple tasks under pressure
Outstanding interpersonal and communication skills
Self-starter with strong team orientation
Ability to provide solid customer service to team and franchisees and exercise diplomacy and confidentiality
Calm, organized, patient, diplomatic and confident demeanor in working with staff, owners, vendors, etc.
Provide on-site and off-site support at meetings as appropriate
Strong project management skills with the ability to move projects forward, prioritize tasks and meet deadlines
Must have strong analytical skills to analyze metrics and create report


Working Conditions:
Working Hours/Environment
Office hours are up to 40 hours per week – may require additional hours including evening and weekends depending on business needs
Work in a flexible environment in National Support Center in Blue Ash, Ohio and home office in the greater Cincinnati area
Tools and Equipment Used
Work computer, phone and other typical office equipment
Travel
Up to 10%
Physical & Mental Demands
Frequently required to sit at a desk/workstation for long periods of time
Ability to work at a computer terminal for extended periods of time
Digital dexterity and hand/eye coordination in operation of office equipment
Moderate lifting and carrying of deliveries, supplies, files, etc. – sometimes up to 40 lbs.
Ability to speak to and hear employees/clients via phone or in person
Body motor skills sufficient to enable incumbent to move around the office environment

Additional Mental Requirements:
compare, decide, direct, problem solve, analyze, instruct, interpret

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