Web Optimization Assistant Manager - New York - E. & J. Gallo

Description

Job Req ID: 106833
Job Type: Full-time
Work Category: Hybrid Telecommute
Application Close Date: 03/05/2026
Sponsorship: Not Available
Compensation: $85,200 - $127,800
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We are GALLO
We're a family-owned company with a 90+ year legacy, that's consistently recognized as a Glassdoor "Best Places to Work." We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We're home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.
View our Corporate Values and Mission Statement here.
A Taste of What You'll Do
At Gallo, we're passionate about creating digital experiences that delight consumers and drive results across our world-class portfolio of brands. We're seeking a dynamic leader to guide our web strategy and digital optimization efforts - someone who thrives at the intersection of creativity, technology, and data. In this role, you'll oversee site experience, content development, and SEO/AEO to enhance discoverability, engagement, and conversion. You'll collaborate with Brand, Creative, CRM, Media, and MarTech teams to deliver integrated, personalized, and future-ready digital journeys.
You'll design and execute web optimization through A/B testing and personalization programs, ensuring every page connects meaningfully with consumers. From shaping new landing pages to refining high-traffic areas, your work will blend strategic vision with hands-on execution. Leveraging AI-powered insights, you'll guide enhancements that keep our digital presence ahead of the curve.
Your expertise in content and UX will help craft seamless, accessible, and brand-aligned experiences. You'll drive technical and content-led SEO strategies to capture both branded and non-branded search opportunities, ensuring our content resonates across evolving search platforms.
Data will be at the heart of your decisions - you'll analyze user behavior, report on performance, and translate insights into actionable improvements. Working closely with cross-functional partners, you'll ensure digital roadmaps are clear, aligned, and compliant with legal, privacy, and accessibility standards.
We welcome candidates who bring curiosity, collaboration, and a commitment to inclusivity. Whether it's optimizing site performance, exploring emerging technologies, or enhancing consumer journeys, you'll have the opportunity to make a meaningful impact in a role that blends innovation with operational excellence. Join us in shaping digital experiences that inspire, connect, and convert.
What You'll Need

• Bachelor's degree plus 3 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 2 years of Gallo Marketing or IT experience reflecting increasing levels of responsibility; OR High School diploma or State issued equivalency certificate plus 7 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility.
• Experience working with content management systems (CMS) to manage and publish website content.
• Hands-on experience with website conversion rate optimization (CRO) strategies and tools.
• Proficiency with WordPress, Commerce7, and Salesforce Commerce Cloud (SFCC).
• Solid understanding of HTML and CSS for troubleshooting and enhancing web content.
• Strong proficiency in Google Analytics, heat-mapping platforms, SEO/AEO tools, and e-commerce performance reporting.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Bachelor's degree plus 5 years of web marketing and e-commerce growth experience reflecting increasing levels of responsibility.
• B2C e-commerce experience.
• Experience with content management systems (e.g., WordPress, Salesforce Systems - Commerce and/or Marketing Cloud) and comfort building pages and implementing UX elements.
• Strong understanding of SEO fundamentals (technical + content-led), keyword strategy, metadata, crawl indexing, schema, and competitive analysis.
• Familiarity with AI-powered search mechanics, LLM-driven insights, and AEO/GEO content strategies.
• Strong communication skills with the ability to articulate web strategy, optimization rationale, and test insights to technical and non-technical partner.
• Experience using analytics platforms such as GA4, heat-mapping tools (Hotjar, Contentsquare), and dashboarding tools for reporting and insight generation.

To view the full job description, please click here.
Our Benefits & Perks
We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more Additional information will be provided before your first interview.
The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company's policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo's policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at
Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.
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