- Americas/EMEA Regional Marketing Strategy
- Partner with the global marketing team to align Americas/EMEA marketing strategy with commercial lead priorities.
- Develop and execute integrated marketing strategies to enhance brand equity and effectively communicate the brand story and value proposition to target audiences.
- Plan, coordinate, and oversee implementation of marketing activities across various channels, while interacting with mill and brand customers to understand needs and drive improvements.
- Own the annual resourcing and A&P plan for marketing in the Americas/EMEA.
- Brand Marketing Development
- Develop marketing programs and tools for our mill network that better communicate the value and power of CORDURA fabric to potential brand customers.
- Partner with key brand customers in the Americas/EMEA to develop co-marketing campaigns and initiatives that generate consumer interest and conversion.
- Collaborate with agencies to develop campaigns and content that deliver on the marketing strategies you define.
- Provide guidance and support to internal teams and external partners on brand storytelling and value proposition development, fostering a culture of creativity, collaboration, and brand excellence.
- Cross-Functional Engagement
- Collaborate with other major functions - such as sales and business development, product management, R&D, etc. - to ensure consistent brand message
- Establish communication flow for exchange of marketing best practices globally.
- Excellent written and verbal communication skills, with the ability to effectively present ideas and strategies to diverse audiences.
- Talent Development
- Leverage the strengths across your team to maximize business impact and deliver on business priorities
- Inspire others to take action through authentic leadership, passion and commitment
- Provide objectives, coaching, feedback to help them grow in their careers
- Act as a SME in marketing to help the broader team learn and grow
- 5-7 years experience in brand management and/or brand marketing
- Experience managing people
- Experience managing advertising agencies/creative partners
- Working experience with systems like Salesforce, SAP, Ariba
- Proven cross-functional engagement skills
- Experience in B2C and B2B marketing
- Licensing Experience
- Experience managing multiple projects simultaneously and meeting deadlines
- Experience developing marketing experiments that test new ideas and insights
- Experience with textile or ingredient brands
- Experience engaging with global partners
- Ability to speak multiple languages
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Integrated Marketing Manager, Americas - Kennesaw, United States - Koch Industries
Description
Your JobINVISTA is seeking an Integrated Marketing Manager, Americas & EMEA to join their team in Kennesaw, GA.
This role will support the CORDURA Advanced Fabrics brand, who have been leading the fabrics industry for over 55 years, offering high-performance fabric for apparel and gear.
From mountain summits to city streets, the world's leading brands in the apparel and gear industries look to CORDURA for best-in-class fabric performance.
CORDURA fabric is even utilized by some of the world's leading militaries to protect their soldiers.The Integrated Marketing Manager will be responsible for owning the regional marketing strategy for the Americas, Europe, and the Middle East.
As a member of the global marketing team, you will work closely with business development in various regions to assess new business opportunities, develop marketing strategies, and enhance the CORDURA brand equity with both B2B customers and B2C audiences.
This will involve defining the brand's vision and ensuring its alignment across different regions, contributing to the delivery of the global business vision.
A successful applicant would be strong strategic thinker with a proven ability to develop brand strategies that grow brand equity and enable conversion of new business opportunities.
This role will require up to 20% travel, including international travel, overnight travel, and occasional weekend travel.What You Will Do
At Koch companies, we are entrepreneurs.
This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions.
Any compensation range provided for a role is an estimate determined by available market data.The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location.
If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.
Who We Are
As a Koch company, INVISTA has a long history of working to make the world around you a better place.
From parts for the automotive industry to medical equipment, air bags, food packaging and clothing, our ingredients in the nylon 6,6 and polypropylene value chains help bring many of life's essential products to market.
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives.
We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most.
Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance.
Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region.
If you have questions on what benefits apply to you, please speak to your recruiter.Additionally, everyone has individual work and personal needs.
We seek to enable the best work environment that helps you and the business work together to produce superior results.
Equal OpportunitiesEqual Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify.
Please visit the following website for additional information:
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