Executive Product Marketing Manager, Platform - Austin, United States - Jobs for Humanity

Description

Company DescriptionMacmillan Learning is a privately-held, family-owned company that inspires what's possible for every learner. We envision a world in which every learner succeeds. Through our content, tools and services, we aim to make that a reality.

To learn more, please visit , join our Macmillan Community, stay connected to our Learning Stories blogs, or see us on LinkedIn, Facebook, or X.

Macmillan Learning is a division of the Holtzbrinck Publishing Group, a global media company headquartered in Stuttgart, Germany.
We are an Equal Opportunity Employer.

We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, veteran, family and economic status and background, geographical background and status, and perspective.

We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels.

You can read more about our Diversity, Equity, & Inclusion initiatives here.
Job DescriptionThe Executive Product Marketing Manager, Platform is a central figure within Macmillan Learning's marketing organization.

This product marketing expert serves as the most trusted expert in developing go-to-market initiatives that reflect a deep understanding of market trends, customer needs, buyers, use cases, and differentiated positioning and messaging.

The analytical and creative marketing strategist who will excel in this role demonstrates a track-record of creating and fostering scalable feedback loops that underscore a deep understanding of the needs of target audiences, ensures effective positioning and messaging, and delivers desired revenue and activation results.

This role reports directly to the Senior Director of Engagement Marketing Strategy and is responsible for working closely with stakeholders in Product, Learning Science, Discipline Marketing, Market Development, Demand Generation, Content Marketing, and Discipline Marketing to develop strategic plans that provide clear direction for tactical marketing campaigns, communicate the value of products and features, provide a framework for discipline and course-level technology marketing strategies, and identify and champion strategies based on technology product marketing best practices to address current market and realities and product capabilities.

This role manages other employees.

The Executive Product Marketing Manager, Platform also leads two team members, the Channel Marketing Manager and Customer Marketing Manager and will coach, guide, and support these junior team members.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they can perform every job description task.

We strongly encourage and welcome applications from individuals of all backgrounds, including women and people of color, to apply for this role.

We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes.

We believe in fostering a diverse and inclusive workplace, and we recognize that unique perspectives and experiences contribute to the strength of our team.

If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.

We value your potential, and we are committed to providing a supportive and inclusive environment where all individuals can thrive and contribute their best.

Major responsibilities include, but are not limited to:

Synthesize market insights to create effectively segmented positioning, draft personas, and messaging that brings technical concepts to life through use cases and storytelling.

Provide the product information and stories to inform channel and discipline marketing campaigns, content marketing asset development, website strategies, webinars, and other demand-gen tactics.

Personally develop key positioning and messaging documents, competitive analyses, sales enablement presentations, and data sheets.

Develop and lead go-to-market strategies for Macmillan Learning's core technology and enterprise solutions (i.e., Achieve, and iClicker).Synthesize market and product data to develop strategic marketing plans that inform marketing campaign activities to ensure technology and enterprise solutions meet company revenue and activation goals.

Lead cross-functional go-to-market teams to position important new products, features, and capabilities to the market.
Build key themes and stories to support product launches and releases.

Understand and contribute to product and feature positioning and messaging to clearly differentiate Macmillan Learning's technology and enterprise solutions in the market.

Be the central voice for market information from prospects and existing customers that provides clear direction on market segmentation, competitive landscape, differentiators, and opportunities.

Create and foster scalable internal feedback loop to understand customer needs, inform product roadmap, ensure message efficacy, and deliver solutions to challenges uncovered.

Provide feedback from market research and customer interactions to product management teams.
Plan, execute, and synthesize appropriate market research in conjunction with Market Development, LSI, and Product teams.
Analyze the adopter-flows and recommend mechanisms for delivering frictionless buyer and onboarding processes and increase adoption and usage.

Lead, manage, coach, and develop two direct reports:
Channel Marketing Manager and Customer Marketing Manager.

Lead intentionally-designed thought leadership campaigns that demonstrate how customers use our technology and enterprise solutions to solve problems our target audiences are experiencing.

Guide and align Channel and Customer Marketing Managers on thought-leadership approaches, key messages, and content for trade shows and other events.

QualificationsRequired Qualifications:
Bachelors DegreeStrong written and verbal communication skills including the ability to communicate effectively across departments and teams.
Team oriented with a positive can-do attitude, experienced working in a cross functional role with highly distributed teams.
Ability to analyze and synthesize data to identify and clearly articulate objectives and pathway(s) to implement new objectives.
Ability to work independently and create goals and vision in ambiguous or new situations.
Ability to quickly identify and respond to market trends.
Technically savvy - able to quickly attain deep knowledge of our products, solutions, and industries we play in.
Minimum of 2 years product marketing experience (any industry).Strong presentation skills.


Preferred Qualifications:
Knowledge of PowerBI and Salesforce.
Excellent communicator and cross-functional partner, great at building relationships.3-5 years technology product marketing, SAAS experience.2+ years people management experience.
Pragmatic Marketing certification.


Additional InformationSalary Range:
$115,000-$125,000

Exemption Status:

ExemptThis position requires periods of close concentration, ability to multi-task; travel about ~15%, seasonally and overtime work - more than 40 hours a week - as needed.

This role is remote and will involve travel.

The position is eligible for remote employment, excluding the following locations:
Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming.

Benefits Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee's date of hire.

Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

Competitive pay and bonus planGenerous Health Benefits (Medical, Dental, Vision)Contributions to your 401k retirement account through Fidelity Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more)Employee Assistance Program, Education Assistance Program100% employer-paid life and AD&D insuranceAnd much more