CRM Manager - New York, United States - System One

Description

Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: for an immediate consideration.

Make sure to include both the job title and location of the job if you email me directly.

contract duration 3 months, can be extended job location :
Garment District of Midtown Manhattan, New York City New York, NY mostly in the office, 1-2 days a week from home )

CRM Manager:

• Build and manage the overall CRM strategy for the Todd Snyder brand, including the implementation of leading technologies and processes for email, SMS, loyalty, catalog, and other marketing initiatives.
• Lead a CRM communication strategy, sequencing, and orchestration to improve activation and retention rates, ultimately improving LTV for both digital and retail-based audiences.
• Develop a deep understanding of the customer's journey and implement omni-channel journeys to better activate and retain our target audience across email, SMS and paid retention channels.
• Create and drive KPIs for CRM channels as part of a larger, customer-centric marketing and business plan; establish metrics to measure the effectiveness of CRM and client specific initiatives. Continuously optimize strategies based on data insights.
• Collaborate with larger marketing team & entire organization on CRM marketing initiatives. Develop strong interdepartmental/cross-functional relationships across the team to align on consistent strategy and client experience aligned with business and brand goals.
• Define, analyze, monitor and drive success at the program, campaign, cohort and segment levels, track effectiveness and clearly articulate optimizations
• Drive end to end process efficiency across cross-functional marketing efforts – briefing, planning, execution, hind sighting
• Own and drive all CRM reporting and analyses. Share out performance and learnings on a regular basis with marketing team and cross functional partners.
• Manage relationships with external vendors that support various aspects of the database marketing and direct marketing processes
• Track competitive programs and marketplace trends and keep abreast of CRM best practices Qualifications:
• Bachelor's Degree in Marketing, Business Administration, or related field
• Experience with Salesforce Marketing Cloud
• 8 years experience in marketing/advertising
• 5 years experience with CRM for a multi-channel brand
• Knowledge of Direct Marketing best practices, and design and operations of large customer databases
• High proficiency with campaign management tools such as TCRM, UNICA, or SAS.
• Proficiency with use of relevant reporting tools i.e. Cognos, Looker, Periscope, etc.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills
• Strong verbal and written communication skills
• Demonstrated collaborative skills and ability to work well within a team
• Ability to work with and influence peers and senior management
• Ability to work in a fast-paced and deadline-oriented environment
• Self-motivated with critical attention to detail, deadlines, and reporting Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly. M1 LI-DP1