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    Senior Product Marketing Manager - Waltham, MA, United States - Qlik

    Qlik
    Qlik Waltham, MA, United States

    2 weeks ago

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    Description

    Qlik helps enterprises around the world move faster, work smarter, and lead the way forward with an end-to-end solution for getting value out of data.

    A Gartner Magic Quadrant Leader for 13 years in a row Our platform is the only one on the market that allows for open-ended, curiosity-driven exploration, giving everyone – at any skill level – the ability to make real discoveries that lead to real outcomes and transformative changes.

    Senior Product Marketing Manager, Qlik OEM and Embedded Analytics

    Qlik is looking for an individual who has a unique combination of business, technical, and marketing expertise to join the Qlik Analytics Product Marketing team.

    Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager, Qlik OEM and Embedded Analytics will be responsible for aligning key stakeholders across diverse business, product, and go-to-market teams through collaboration and effective communications to support the continued success and rapid growth of Qlik Analytics in the OEM and embedded market.

    The successful candidate for this role will marry our business goals and product capabilities with the market by tracking trends, identifying customer needs, and monitoring competitive activity.

    They will create strong product positioning, messaging, and content targeting specific market segments and personas.

    Qlik is a recognized leader in Analytics and Business Intelligence for 13 consecutive years, and we have no intention of slowing down.

    Developing and executing the product marketing strategy for Qlik Analytics, including messaging, and go-to-market plans that drive customer acquisition, adoption, expansion, and retention.

    Developing deep expertise in the OEM and embedded analytics software market, including key players, emerging technologies, and industry trends, and use this knowledge to inform product marketing strategy and execution.

    Developing and maintaining a deep understanding of our OEM customer personas and their needs and use this knowledge to inform product marketing and sales strategies.

    Developing and maintaining compelling product messaging and content that resonates with customers and differentiates Qlik Analytics in the market.

    Partnering closely with the offering management, product management, partner, and marketing teams to ensure alignment and drive successful product launches and campaigns.

    Supporting the development and execution of effective go-to-market plans, including the development of sales enablement materials and integrated campaigns that drive pipeline, ARR and NRR growth.

    Monitoring and reporting on key metrics related to product marketing performance, including campaign effectiveness, customer engagement, and revenue impact.

    Bachelor's degree or equivalent practical experience.
    ~6-10 years of experience in product marketing for enterprise software.
    ~ Experience creating value-based messaging and a breadth of marketing and sales content.
    ~ Strong analytical skills and the ability to translate data into actionable insights.
    ~ Strong collaboration skills to work cross-functionally with product management, sales, customer success, and marketing teams.
    ~ Willingness to travel (10%-20%).

    Flexible working environment
    Check out our company page on Linkedin
    Check us out on Youtube
    The base salary range for this role is $99,500-$142,500.

    Qlik offers a comprehensive benefits package which includes, but is not limited to, healthcare and dental benefits, a 401(k) plan and match, paid time off, and mental health benefits.

    Qlik is an Equal Opportunity/Affirmative Action Employer, and we value the diversity of our workforce.

    Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

    If you need assistance due to disability during the application and/or recruiting process, please contact us via the Accessibility Request Form.

    Please, no phone calls or emails.


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