TikTok Shop Marketplace Manager - St. Petersburg - Growve

    Growve
    Growve St. Petersburg

    1 day ago

    Description
    Company Overview:
    Growve is a leading health and wellness company specializing in acquiring, operating, and growing world-class brands within the active nutrition, dietary supplement, and beauty verticals. Our portfolio includes 15 brands and thousands of unique products.
    Position Title: TikTok Shop Marketplace Manager
    Position Overview:
    In this role, we are seeking a detail-oriented, entrepreneurial TikTok Shop Marketplace Manager to scale our presence on TikTok Shop. This role owns day-to-day marketplace operations, performance optimization, and affiliate management, leveraging deep knowledge of TikTok Shop operations, platforms algorithms, and data-driven decision-making. This role will work cross-functionally with internal teams and external partners to drive growth, operational excellence, and revenue within a fast-paced social commerce environment.
    Key Responsibilities:
    TikTok Shop Account & Marketplace Operations
    • Own day-to-day management of TikTok Shop accounts, ensuring operational health, compliance, and performance optimization.
    • Monitor product listings, pricing, promotions, and content alignment to maximize conversion and visibility.
    • Maintain strong understanding of TikTok Shop policies, tolls, and evolving marketplace features.
    Inventory & Fulfillment Management
    • Manage inventory levels, forecasting, and replenishment to support demand and prevent stockouts.
    • Partner with internal operations and supply chain teams to ensure accurate inventory feeds and fulfillment execution.
    Performance Marketing
    • Support and manage TikTok Shop advertising campaigns, including budget allocation, optimization, and performance analysis.
    • Collaboration with creative and marketing teams to align ad strategy with platform, trends and algorithmic behaviors.
    Affiliate Network & Creator Partnerships
    • Build and manage relationships with third-party affiliate networks and creators.
    • Identify, onboard, and scale high-performing affiliates to drive incremental revenue.
    • Analyze affiliate performance and optimize commission structures and incentives.
    Data Analysis & Marketplace Optimization
    • Track KPIs include GMV, ROI, conversion rates, inventory velocity, and affiliate performance .
    • Use data to identify trends, diagnose issues, and proactively adjust strategy.
    • React quickly to marketplace shifts, algorithm changes, and competitive dynamics.
    Cross-Functional Collaboration
    • Work closely with internal teams across marketing, creative, operations, supply chain, and finance.
    • Serve as a key point of contact for external partners, agencies, and affiliate networks.
    • Manage multiple projects simultaneously while maintaining high attention to detail.
    Required Qualifications:
    • 2-4 years of experience in eCommerce, social commerce, or marketplace management.
    • Hands-on familiarity with TikTok Shop account operations and management.
    • Experience with inventory management, forecasting, and fulfillment coordination.
    • Working knowledge of PPC and performance marketing, ideally within TikTok or similar platforms.
    • Strong understanding of the TikTok algorithm, trends, and creator ecosystem.
    • Experience managing or working with affiliate networks and third-party partners.
    • CPG experience is a plus but not required.
    • Excellent written and verbal communication skills.
    • Strong project management and organizational abilities.
    • Highly analytical with the ability to interpret data and make fast, informed decisions.
    • Entrepreneurial mindset with strong critical thinking and problem-solving skills.
    • Comfortable operating in a fast-paced, fluid marketplace with minimal oversight.
    • Proven ability to work independently while collaborating with numerous cross-functional teams.
    Additional Details:
    • Full Time with Competitive Pay
    • Health Benefits Package
    • 401(k)
    • Progressive company environment
    • Corporate offices located Florida Utah Nashville
    • Hybrid role with being onsite 3 days a week in downtown Saint Petersburg, Florida
    Notice to Recruiters - We do not work with outside recruiting agencies. Please do not solicit. This description is not intended to be an exhaustive list of responsibilities and qualifications.

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