Marketing Generalist - Remote (United States)

The Role · The Solv Marketing & Strategy team is responsible for positioning Solv to win customers and break through as an industry leader. We operate with startup speed, are laser-focused on revenue outcomes, and work directly with Sales, Success, and Executive Leadership to tur ...

Job description

The Role

The Solv Marketing & Strategy team is responsible for positioning Solv to win customers and break through as an industry leader. We operate with startup speed, are laser-focused on revenue outcomes, and work directly with Sales, Success, and Executive Leadership to turn product capabilities into go-to-market strategies that close deals.

We're an AI-first team that is evolving our GTM operating system to 10x our output with agents and automations. As Marketing & Strategy Manager, you'll be our Swiss army knife revenue marketer — owning outbound pipeline generation, ABM, and enterprise deal support that gets new revenue across the line.

This role reports to the Senior Director of Marketing & Strategy and will be measured by outbound pipeline generation and closed-won revenue.

What You'll Own

Deal Support & Sales Enablement

• Partner directly with Sales on active enterprise deals, building custom pitch decks, financial models that quantify Solv's impact using real customer data, and stress-testing pricing & positioning against competitor alternatives
• Join prospect calls to understand buyer context, objections, and decision criteria, then rapidly iterate on assets in real-time
• Create high-stakes sales assets (proposals, business cases, 1-pagers) that accelerate deals through the pipeline
• Translate complex product capabilities (AI automation, EHR integrations, ClearPay) into clear, differentiated value propositions tailored to each buyer's needs

Outbound Pipeline Generation

• Partner with Sales to identify and prioritize target accounts (TAM accounts, propensity modeling), then build account-specific strategies to break in and create opportunities
• Drive outbound-led meetings and pipeline at target ABM accounts through coordinated campaigns, personalized outreach, and strategic account penetration
• Track and report on outbound metrics: meetings set, pipeline created, account engagement progression

GTM Insights

• Own pipeline reporting and attribution to ensure coverage to quarterly targets
• Analyze conversion by segment/product/channel to identify white space opportunities for expansion
• Extract insights from Solv's proprietary industry data to generate data-powered narratives that support our thought leadership efforts
• Design and codify repeatable sales plays for different segments and buying personas

You'll be great for this role if you

Have the right experience:

• 3-7 years of experience in sales-adjacent roles (sales strategy, sales operations, revenue marketing, or demand generation) at a B2B SaaS company
• Customer-facing communication skills — you're comfortable building decks and narratives for external audiences 
• Healthcare experience is nice-to-have but not required — in the AI era, we care more about your ability to learn quickly and leverage AI to become domain-fluent fast

Have the right skills:

• Outbound & ABM fluency — You know how to break into target accounts with coordinated, multi-touch strategies (not just spray-and-pray campaigns)
• Deal support mindset — You're energized by supporting sales on active opportunities, not just building campaigns and hoping they convert
• Insight generation — You don't just report numbers — you find the story in the data and translate it into actionable GTM strategies
• Sales fluency — You're comfortable in sales calls, can think on your feet, and know how to translate technical features into buyer-relevant value
• Storytelling with data — You can build ROI models in Sheets, create benchmark reports, and turn numbers into compelling narratives that close deals
• High-velocity execution — You ship fast, iterate based on feedback, and know when to move forward without perfect alignment
• Generalist mindset — You don't care about functional ego. You'll write copy, build frameworks, analyze funnels, join sales calls; whatever drives results
• Positive energy — You're not just analytical; you bring positivity, momentum, and collaborative energy to sales and cross-functional partnerships

Are energized by the opportunity to 10x your output on an AI-first marketing team:

• You default to AI in everything you do — Before building a deck, writing copy, or analyzing data, your first instinct is: "How can AI help me do this 10x faster and better?"
• You're already using AI agents daily — ChatGPT, Claude, Perplexity, and similar tools are core to your workflow. You know how to prompt effectively, chain outputs, and build custom agents & skills for recurring tasks
• You're comfortable with AI coding tools — You don't need to be a developer, but you should be excited to use tools like Claude Code to build automations, scripts, and integrations that eliminate manual work

Solv offers robust benefits including:

• Medical, Dental, Vision Insurance
• 401k
• Paid Parental Leave
• Monthly Wellness Reimbursement
• Flexible Time Off
• Many More