Web and Media Analytics Manager - Los Angeles, United States - Rosewood Hotel Group

Description

This position is open to candidates based in or willing to relocate to CA, TX, FL, IL or NY.

The salary range for this position is $120,000-130,000 annually. This is the pay range for this position that the company reasonably expects to pay. This position also may be eligible for bonuses.

Decisions regarding individual salaries will be based on a number of factors, such as experience, type of experience, location, and education.

WEB & MEDIA ANALYTICS MANAGER
As the

Web & Media

Analytics Manager at Rosewood Hotel Group, you will play a crucial role in driving data-driven decision-making across our digital platforms and media channels.

The Analytics Manager will lead and manage execution of digital measurement solutions,

providing

technical solutions to fulfill tracking, personalization, and analytics implementation goals.

You will

be responsible for

gathering, analyzing, and interpreting data to

provide

actionable insights that will inform our

digital

strategy, marketing efforts, and overall business

objectives

. The ideal candidate is a strategic thinker,

an exper

t

in analytics tools, and passionate about the digital customer journey.

This is a full-time, exempt position.

KEY RESPONSIBILITIES

Data Collection and Analysis:
Implement and

maintain

web and media analytics tools, such as Google Analytics, Adobe Analytics, and social media analytics platforms.

Monitor website and media channel performance metrics, including traffic, engagement, conversion rates, and audience behavior.

Conduct in-depth analysis of data to

identify

trends, patterns, and opportunities for optimization.

Create and

maintain

tracking architecture, implementation of tagging, and validation of measurement techniques across digital products and marketing.

Develop tracking architecture for digital initiatives and campaigns, producing technical specifications to provide to engineers and other development resources for implementation.

Liaise with third party partners and vendors to drive and author scope and process documentation


Reporting and Visualization:
Create,

maintain

and deliver regular reports and dashboards to communicate key performance metrics and insights to various stakeholders.

Visualize data effectively using tools like Tableau, Power


BI
, or custom dashboards to make complex information accessible and actionable.


Competitive Analysis:
Monitor industry trends and competitors' digital presence to

identify

opportunities and threats.

Provide

recommendations based on competitive analysis to

maintain

a competitive edge.


Optimization and Strategy:
Work with cross-functional teams to develop and implement data-driven strategies for improving website and media channel performance.

Advise on digital media and


CRM
tracking based on experience with Google Marketing Platform, other

DSPs

, CDPs and

SalesForce

Marketing Cloud

Coordinate tag management implementation through Adobe Launch or similar tools.

Conduct A/B testing and user experience analysis to

optimize

user engagement and conversion rates.


Data Governance and Compliance:
Ensure data privacy and compliance with relevant regulations, such as


GDPR
or CCPA.

Help to

establish

data governance best practices within the organization.

Remain current on industry changes, especially related to data privacy regulations.

Educate properties and stakeholders on how data is collected and processed, and which data may be related to various regional data privacy concerns.

Team Collaboration:
Collaborate with IT, marketing,

digital,

content, and

creative

design teams to integrate analytics into the development and optimization of digital assets

Collaborate with agency partners

and our collection of hotels and resorts globally

Provide

training and guidance to team members on best practices in web and media analytics

Educate

propertie

s and

stakeholders

on how data is collected and processed, and which data may be related to various regional data privacy concerns

REQUIRED SKILLS & EXPERIENCE
Proven experience (5+ years) in web and media analytics or a similar role

Proven subject matter

expertise

in tracking architecture, tag management,

conventions

and taxonomies, and

martech

platforms including analytics and digital personalization

E

xperience implementing

and

maintaining

web analytics tools (Adobe Analytics, Google Analytics) and tag management systems (Adobe Launch,


GTM
)

Proficiency

in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI)

Knowledge of


SEO
principles and digital marketing strategies

Proven experience understanding data and transforming and communicating into valuable analysis across Rosewood corporate teams and global hotel and resort portfolio

Strong analytical and problem-solving skills with the ability to translate data into actionable insights

Excellent communication and strong presentation skills – ability to tell a story with data with the ability to

identify

and adapt to audiences of different technical levels

Strong project management and organizational skills

Experience with global markets and location-based businesses highly desirable

Familiarity with HTML, CSS, and JavaScript is a plus

Certification in web analytics is a plus

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