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    • Digital Marketing Manager - New York - Raisin

    Raisin
    Raisin New York

    1 week ago

    Default job background
    Description

    Digital Marketing Manager

    We are seeking a Digital Marketing Manager to support the execution and analysis of our digital marketing campaigns.

    This role is ideal for a professional with a solid foundation in digital marketing, strong analytical skills, and experience with advertising platforms.

    Responsibilities

    • Execute, manage, and oversee digital marketing campaigns across various channels which could include affiliate marketing, programmatic & display, ctv, podcasting and other upper funnel media testing channels
    • Support US search engine marketing campaigns and drive growth through testing (copy, creative, landing pages, and the like)
    • Analyze marketing metrics to understand the relationship between marketing activities and financial outcomes, aiming to enhance profitability
    • Utilize advertising platforms such as Google Ads, Microsoft Ads, and affiliate marketing platforms to optimize campaign performance
    • Track, compile, and report on campaign metrics using relevant tools and platforms
    • Conduct keyword research and competitive analysis to enhance campaign strategies
    • Assist with budget management and reporting to ensure financial guidelines are met and ROI is maximized
    • Engage in A/B testing, analyze results, and suggest improvements to increase campaign effectiveness
    • Collaborate with the creative team to ensure timely and effective delivery of marketing materials
    • Stay updated on current digital marketing trends and apply this knowledge to refine campaign strategies
    • Monitor and manage affiliate marketing partnerships to ensure the success and profitability of campaigns
    • Work with marketing analytics to prepare detailed performance reports, emphasizing key analytics and actionable insights

    Requirements

    • Bachelor's degree in Marketing, Business, Economics, Statistics, or a related analytical field
    • 1-3 years of professional experience in digital marketing
    • Proficiency with advertising platforms such as Google Ads, Microsoft Ads, and affiliate marketing platforms
    • Excellent communication skills, both written and verbal
    • A proactive approach to learning, professional growth, and teamwork
    • Strong problem-solving skills and meticulous attention to detail
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