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- Lead the development of comprehensive media strategies to achieve organizational goals
- Formulate strategies that drive streaming hours, increase unique viewership, and boost engagement
- Work collaboratively with cross-functional teams, including marketing, product, and analytics teams
- Provide leadership and guidance to ensure alignment with overall business objectives
- Utilize data analysis to inform and optimize media plans for maximum effectiveness
- Implement a test-and-learn approach, using data insights to refine and enhance strategies over time
- Establish key performance indicators (KPIs) and benchmarks to regularly evaluate the performance of media campaigns
- Provide insights and reports on the effectiveness of media strategies, making recommendations for improvements
- Demonstrate flexibility and adaptability in choosing and recommending media channels, target audiences, and creative formats based on data and performance
- Communicate media strategies and performance effectively to internal stakeholders, ensuring alignment with broader business objectives
- Present findings and recommendations to senior leadership and other relevant teams
- 6+ years in omni-channel & performance marketing
- In depth understanding of the Streaming TV landscape
- Experience working on omni-channel campaigns in entertainment or streaming TV is strongly preferred
- Media planning experience preferred
- Ability to extract actionable insights from data analysis and translate them to tasks for both marketing and technical stakeholders
- Translate business goals and synthesize them into an effective high level campaign strategy
- Experience making data-driven marketing decisions to improve and optimize campaigns
- Experience developing content engagement campaigns at a media, streaming or subscription service a plus
- Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic and rapidly evolving environment
- Highly organized and comfortable managing multiple work streams at once
- Strong judgment and attention to detail with an understanding of marketing & advertising ethics
- Ability to operate and thrive under tight timelines and ability to pivot with ease
- Must have strong strategic, analytical, and interpersonal communications skills
- Familiar with commercial digital ad serving tools for video and display such as Google Ad Manager
- Experience with Salesforce, Tarmac, Airtable or other SaaS tools
- Familiar with Tableau, Looker, Google Analytics, and other similar analytics platforms
- Bachelor's degree in marketing, or equivalent field preferred
- Position may require travel
Senior Media Strategy - Santa Monica, United States - Roku
Description
Teamwork makes the stream work.Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
The Media Strategy and Planning group supports global cross functional on platform marketing initiatives. The team exists to drive performance for Roku's most critical initiatives including The Roku Channel, Subscription, and user engagement.
The team reports to the Vice President of Growth Marketing and Merchandising and consists of Media Strategy leaders who exhibit both the technical and business acumen necessary for overseeing these critical initiatives.
About the role
As the Senior Media Strategy and Performance Manager, you will play a pivotal role in steering the development of forward-thinking media strategies. Your primary focus will be on increasing streaming hours, cultivating a broad base of unique viewers, and enhancing engagement across both the US and International markets. In this influential position, you will be a key player in driving the success of media initiatives, combining strategic thinking with hands-on management to achieve impactful and measurable results. Your expertise will be critical in optimizing owned and operated media channels to drive results, making a significant impact on our organization's success.
For California Only - The estimated annual salary for this position is between $134,000 and $202,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you'll be doing
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit .