Senior Digital Marketing Specialist - Alpharetta, United States - Saia

Description

We are hiring a

Senior

The Road to a Great Career Starts with Saia

When it began in 1924, Saia (NASDAQ: SAIA) covered a two-state area: Louisiana and Texas. Today, Saia is one of the most successful carriers in the United States, providing regional and interregional LTL, non-asset truckload service, and third-party logistics. Headquartered in Johns Creek, GA, Saia is a growing corporation offering the best-in-class benefits and opportunities to inspire every member of our team. With over 14,000 employees dedicated to their jobs and our customers, you may discover your own career path at Saia.

Position Summary

The Senior Digital Marketing Specialist manages the organizations digital media presence to enhance the visibility of its brands and services. Creates and implements digital content to attract, engage, and retain visitors.

Major Tasks and Responsibilities

• Manages social media strategy, including content creation, calendar, engagement, and audience acquisition.
• Partners with various departments to develop a social media engagement policy for managing concerns and complaints.
• Analyzes online reputation across multiple platforms as well as reports and creates improvement strategies.
• Oversees agency-managed paid media, marketing campaigns to ensure strategy alignment, cost-effectiveness, and adherence to the budget.
• Manages digital media channels and extracts insights to provide recommendations that drive performance improvements.
• Data Analytics measure, analyze and report on digital media and marketing campaign performance
• Collaborates with agencies to execute the organizations brand and employee engagement strategies across various communication channels.

Preferred Qualifications

• Bachelors degree in marketing, advertising, public relations, journalism, or a related field.
• 5+ years of digital marketing or social media management experience.
• Prior Microsoft Dynamics and Click Dimensions experience.
• Google AdWords and Analytics certification.

Today, Saia's network of 195 terminals covers 44 states in the U.S. as well as Canada. Through our network of partners, we serve the balance of the U.S. including Alaska and Hawaii, plus Puerto Rico and Mexico. Through our three operating service groups - Saia LTL, LinkEx, and Saia Logistics Services - we provide complete transportation and logistics solutions.