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Brand Coordinator - Belvidere, United States - Green Acres Lawn Care LLC
3 weeks ago
Description
Position:
Brand/Sales Coordinator
5 Reasons You Should work for Green Acres Lawn Care
Your experience, customer service, work ethic and ability to take on new tasks will determine your pay.
Company matched 401k
Paid holidays after 1 year
Paid vacation
Our management team is supportive and friendly. We want you to be successful.
Our employees almost never quit. Our team has been with us a long time.
We will train you. We will invest in you.
We will put you through any kind of training you want to help you grow your knowledge and advance within the company.
Our company is growing by 100's of new clients per year.Responsibilities
Strategic planning
Ability to implement and execute against existing process and procedures
Understanding of the people and tools at your disposal to most effectively achieve our goals.
Sustaining and establishing relevant and reliable data points to focus on throughout the year
Marketing Efforts
Brand Awareness:
Brand Recognition:
Measure the level of brand recognition in the target market.
Market Penetration:
Evaluate the company's presence in the local market compared to competitors.
Website Traffic and Conversion Rates:
Monitor website traffic and conversion rates from online channels.
SEO Performance:
Assess the effectiveness of search engine optimization (SEO) strategies.
Social Media Engagement:
Content Reach:
Measure the reach and engagement of blog posts, articles, and other content.
SEO Content Performance:
Evaluate how well content contributes to SEO goals.
Advertising Effectiveness:
ROI on Advertising Campaigns:
Assess the return on investment for various advertising campaigns.
Ad Click-Through Rates:
Monitor the effectiveness of online and offline advertising efforts.
Customer Retention:
Customer Loyalty Programs:
Implement and measure the success of customer loyalty programs.
Customer Feedback:
Gather feedback from existing customers regarding the effectiveness of marketing messages.
Event Marketing:
Event Attendance and Impact:
Measure attendance and assess the impact of events sponsored or organized by the company.
Networking Effectiveness:
Evaluate the success of networking efforts at industry events.
Competitor Analysis:
Competitive Positioning:
Analyze the company's position in comparison to competitors in the market.
Marketing Strategies Benchmarking:
Benchmark marketing strategies against industry best practices.
Budget Management:
Marketing Budget Adherence:
Ensure that marketing initiatives stay within the allocated budget.
Cost per Acquisition:
Monitor the cost-effectiveness of customer acquisition efforts.
Customer Feedback and Surveys:
Cross-Selling and Up-Selling:
Cross-Selling plan and marketing efforts
Up-Selling Opportunities:
Identify and capitalize on up-selling opportunities with existing clients.
Collaboration with Sales:
Lead Handoff Efficiency:
Ensure smooth collaboration between marketing and sales teams for lead handoff.
Sales and Marketing Alignment:
Assess the alignment of marketing strategies with sales goals.
Market Research and Feedback with Sales:
Market Trends Analysis:
Stay informed about market trends and adjust sales strategies accordingly.
Customer Feedback:
Gather feedback from clients to enhance service offerings.
Manage all marketing/sales efforts on social media and other things online/offline
Follow up on leads and estimate requests via phone, email, and text message.
Provide assistance in answering phones and handling client interactions
Keeping website and all social media accounts updated and active
Create marketing emails and upsell campaigns to current clients
Video and content editing
Handle and reply to all reviews
Subject to change as position evolves
Green Acres Lawn Care is a fast growing lawn care, maintenance and pest control company serving Belvidere, Rockford, and the surrounding area.
We have been in business for 19 years, serving over 3000 clients. We are a profitable, stable company.Your job is safe with us and you have the opportunity to grow your career.
KPI's
Keep revenue at a minimum of 6 times marketing budget (for example, $20,000 per month advertising spend needs to yield $120,000 in new revenue)
Keeping up with our yearly revenue growth goals
Keep our CAC within budget
Keeping up with our review goals
Maintain a 50% close rate on leads to clients
Maintain a 55% close rate on estimates written
Complete a weekly audit of all analytics on active marketing efforts
Subject to change as position evolves
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