Director of Category Development - Greeley - Relevante

Description

Salary: $132,500.00
We have partnered with a large meat packaging company in the Greeley, CO area to provide them with a Director of Category Development Manager / Senior Manager. Please review the description below and let us know if you are interested.
Prioritized Must Have Skills for the Director of Category Development / Senior Manager:
#1. Must have experience using IRI, Nielsen or any other POS data source.
#2. Must have 7+ years in category development, insights, RGM, brand/marketing, or commercial strategy.
#3. Must be proficient with syndicated data and insight platforms.
#4. Must have digital marketing and analytics experience.
#5. No more than 3 jobs in the last 10yrs.
Responsibilities for the Category Development / Senior Manager:
The Director leads the long-term Category/Business/Channel Strategy process and the short-term business development engine, while ensuring functional owners-Business Leaders, Category Managers, RGM, Brand, R&D, and Channel Owners-retain full decision rights. This role owns the process, frameworks, cadence, and integration that align the enterprise.

• Embodies and actively demonstrates our company values.
• Takes initiative, is disciplined, self-directed, and motivated to uncover and develop market opportunities while driving impactful cross-functional initiatives in a matrix structure.
• Excels at leading without authority-influencing through insight, frameworks, and clarity rather than mandates; acts as the integrator and facilitator of commercial inputs, ensuring coherence across channels and verticals.
• Is highly organized and capable of managing multiple projects, routines, and incoming requests with consistency and follow-through.
• Builds processes, frameworks, and logic that enable better, faster, more aligned decision-making.
• Develops strong, trust-based relationships with R&D, Brand, Category, Sales, and Channel leaders; effectively navigates multiple and sometimes conflicting agendas to align teams on the most impactful opportunities.
• Communicates clearly and confidently; comfortable presenting insights and recommendations to customers and executive leadership.
• Understands business dynamics quickly, connects daily work to enterprise objectives, and effectively supports both strategic and tactical initiatives.
• Possesses strong analytical capability; translates market information into insights and insights into strategy to support fact-based, economically sound decision-making.
• Maintains an external orientation-builds networks, tracks market movements, and brings urgency and rigor to updating our market view.
• Operates with a growth and research mindset-tests assumptions, deepens understanding of market fundamentals, develops new tools, and continuously improves ways of working.

LONG-TERM / STRATEGIC LEADERSHIP
The team owns processes, frameworks & strategic discipline. It partners with functional decision-makers to outline business ambitions, shape insight led initiatives, proactively orchestrate their deployment, while guaranteeing organization readiness to win in the priority market segments.

• Business / Category / Channel Strategy Leadership
  • Lead the business strategy process that defines the ambition, the market model, where to play, and how to win.
  • Ensure shared understanding of category roles, competitive position, and growth horizons.
  • Work with cross functionals to define the plan and roadmaps.
• Brand & Marketing Strategy
  • Partner with Brand and Marketing teams to develop the consumer, customer and brand objectives.
  • Own the process and strategic discipline for defining the branded portfolio, consumer target, positioning, and 4Ps strategy.
  • Ensure all brand choices ladder up to category strategy and market opportunity.
• Innovation Platforms & Insight Development
  • Lead development of long-term innovation platforms grounded in consumer, operator, and customer insights.
  • Connect category and channel opportunities to R&D and Product Development pipelines.
  • Provide structured, insight-driven opportunity definitions for stage-gate with clear prioritization.
• Commercial Capability Roadmap
  • Own the commercial capability model: tools, systems, processes, dashboards, and decision frameworks.
  • Build organizational category fluency and commercial discipline across the matrix.
  • Standardize how insights, strategy, and action flow across the enterprise.
• Go-to-Market Strategy Process
  • Create GTM strategy frameworks across Retail, Foodservice, QSR, and emerging verticals.
  • Partner with Channel Owners and Sales to ensure differentiated, insight-led approaches.
  • Build cross functional GTM plans and aligned around the company goals.
  • Drive cross-functional alignment on the logic behind channel choices and customer positioning.

SHORT-TERM - BUSINESS DEVELOPMENT:
With an insight-led approach, it integrates Brand, Product, Sales roadmaps, align priorities and activity to drive specific GTM priority initiatives.

• Brand - Consumer / Customer development
  • Bring clear, actionable consumer/operator insights to inform brand, category, and customer decisions.
  • Clarify the short-term commercial implications of market shifts and address plans and action steps to refine and develop market position.
• Product & Portfolio Activation
  • Use category logic to guide product and portfolio decisions (assortment, SKU roles, pack strategy).
  • Partner with Supply Chain, R&D, and Category leads making sure item-level decisions are made and executed.
  • Ensure decisions aligns our goals with market logic, seeking significant economic impact.
• Channel Strategy Activation
  • Develop with the teams channel playbooks focused on category dynamics, customer needs, and drivers.
  • Provide clarity across channels (Retail, Foodservice, etc) on market dynamics, competitive activity, trends and immediate opportunities.
• Customer Development & Commercial Storytelling
  • Develop customer-facing category narratives, opportunity frameworks, and JBP inputs.
  • Enhance customer credibility by integrating insights and cross-functional expertise.
  • Equip Sales with consistent, enterprise-backed category stories.

SHORT-TERM - PERFORMANCE & MARKET INTERVENTION

• Mobilizing cross-functional alignment; supporting P&L owners
• Diagnose market, category, and customer performance gaps, with clear routines and processes to drive action and disciplined execution.
• Convene RGM, Sales, Category, Marketing, and Ops to align on actions.
• Bring clarity to short-term levers: mix, price, pack, assortment, promo, GTM adjustments.
• Ensure performance actions reflect into shared goals and objectives.

Requirements of the Director of Category Development / Senior Manager:

• Bachelor's degree required; MBA preferred.
• 7+ years in category development, insights, RGM, brand/marketing, or commercial strategy.
• Strong track record of cross-functional leadership in a matrix environment.
• Exceptional strategic thinking, communication, and storytelling capability.
• Proficiency with syndicated data and insight platforms.
• Strong business acumen; experience in multi-channel food industries preferred.
• Can perform the functions of the job with or without a reasonable accommodation

Other Key Requirements:

• May be required to travel at some point to other facilities, to attend company events, or as a representative of the company.
• 100% in-office work
• Sponsorship and Visa are accepted. No Corp-to-Corp.

Benefits for the Category Development / Senior Manager:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Short Term / Long Term Disability Insurance
• 401 (k) Plan

About Relevante, Inc. - the Recruiting Firm Representing the Client for this Job