Content Marketing Manager - Austin - LV Collective

    LV Collective
    LV Collective Austin

    1 week ago

    Description

    Are you a content marketing enthusiast who believes in the power of digital marketing to educate customers, build brand loyalty, and drive sales? Are you a skilled editor and writer who wants to work with an established company to build and grow its content marketing strategy in a rapidly evolving digital landscape?
    If so, then LV Collective might be the perfect place for you. We're a fast-growing, energetic company with a passion for design and cutting-edge innovation. The right candidate for this position will be a savvy wordsmith, have a knack for writing, and the ability to interview subject matter experts and turn that information into compelling web content at scale.
    Your key goal will be to produce content that expands our digital footprint, builds brand awareness, and generates leads. You will also be at the forefront of our SEO and generative search optimization efforts-staying on the cutting edge of AI trends and analyzing the evolving search landscape to inform content strategy and execution.
    Requirements
    Job Responsibilities
    Digital & Content Marketing

    • Build and manage a content/editorial calendar that attracts a qualified audience to our owned properties
    • Optimize the company's marketing automation and lead nurturing processes through email, content, landing pages, and other digital channels
    • Evaluate and measure the success of content marketing campaigns; use this data to recommend improvements
    • Create fresh content for the company's learning center and website to attract site visitors via search and email subscribers
    • Manage marketing and sales lists and develop targeted lists as needed
    • Write copy for marketing collateral, web pages, case studies, award nominations, presentations, and other digital and print materials
    • Proofread and copy-edit a wide range of marketing materials for clarity, style, tone, spelling, grammar, and consistency with the AP style guide
    • Assist with website updates and maintenance, especially blog posts, case studies, and bios
    • Assist with inbound marketing strategies that allow leads to self-qualify via website engagement; strategies include lead scoring, internal email campaigns, progressive profiling, etc.
    • Assist with content strategy development, including pillar content campaigns and the creation of client personas
    • Leverage AI-assisted content workflows (including prompt engineering and custom GPTs) to improve efficiency, consistency, and scalability while maintaining content quality and brand standards
    • Help support and guide intern content contributors, providing feedback and structure within established workflows
    SEO & Generative Search Optimization
    • Stay on the cutting edge of AI trends and search landscape changes, testing and optimizing content for both traditional SEO and emerging generative search experience
    • Research, report, and analyze SEO performance data
    • Dive headfirst into the world of analytics. Track key metrics like sessions, bounces, and conversions to see what's really moving the needle.
    • Continuously test and refine strategies to discover what works and what doesn't, and create standout, high-performing content that delivers results.
    • Continuously refine content strategy to improve search visibility and user experience as platforms and algorithms evolve
    Other
    • Assist with other duties and special projects as assigned
    • Ability to work late or on weekends may be required
    Qualifications
    Education & Experience
    • 2 - 3 years experience in content creation and SEO optimization preferred
    • Bachelor's degree, preferably in Marketing, Communications, Journalism, or a related field
    • Experience in content creation, particularly for digital platforms (blogging, email marketing, etc.)
    Business Skills
    • Strong writing and editing skills with an excellent command of grammar and spelling
    • Familiarity with SEO best practices and tools
    • Proficiency in WordPress; familiarity with HTML is a plus
    • Experience with marketing automation tools (e.g., HubSpot, Mailchimp)
    • Proficiency in Microsoft Office applications (Excel, PowerPoint, Word)
    • Experience using generative AI tools (e.g., ChatGPT, Claude) as part of content creation or optimization workflows
    • Comfort working in evolving systems and contributing to process improvement
    Bonus Points If...
    • You have a passion for staying ahead of digital marketing trends, especially in SEO and AI technology
    • You're curious about how AI is changing search, content discovery, and how users find information
    • You're familiar with tools like Google Analytics, SEMrush, Hubspot, etc.
    • You have a deep understanding of generative AI and its impact on content marketing and search rankings
    • You have hands-on experience experimenting with or building AI-assisted content workflows
    • You enjoy helping others learn and adopt new tools or processes
    • You love feedback and thrive in a collaborative environment
    Benefits

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