Product Manager - State College - AccuWeather

Description

Product Manager

AccuWeather is seeking a strategic and analytical Product Manager to continue growing our offerings across mobile, web, and connected platforms. This role is instrumental in executing the roadmap across our digital services, driving audience growth and revenue, and ensuring competitiveness in a fast-evolving landscape. Reporting directly to the SVP of Digital Strategy, the successful candidate will bring deep expertise in the digital media ecosystem, customer segmentation, requirements definition, pricing strategy, and cross-functional leadership. This role will focus on identifying, validating, and delivering high-impact new consumer features and experiences that drive user growth, engagement, and monetization across AccuWeather's digital ecosystem.

Key Responsibilities

• Define and deliver product and go-to-market strategies for digital offerings across all consumer segments.
• Own outcome-based prioritization of initiatives and features, partnering with engineering to translate product intent into delivery plans, including active participation in sprint planning, backlog prioritization, and tradeoff decisions.
• Lead market sizing and opportunity assessment, perform customer segmentation and needs analysis, and develop GTM strategies to drive business growth.
• Collaborate with cross-functional teamsincluding design, engineering, marketing, sales, operations, and business developmentto ensure a unified approach to product development and market execution, with clear product ownership over the "why" and "what," and close partnership with engineering on the "how."
• Monitor market trends, competitive landscape, and emerging technologies to identify strategic opportunities and potential threats.
• Build and maintain robust financial models to support decision-making, forecast performance, and prioritize investment opportunities.
• Define success metrics and analyze user behavior and business performance post-launch to inform roadmap and prioritization decisions.
• Serve as a key voice in business development efforts, providing product insight and support for partnership and audience acquisition opportunities.
• Communicate key findings, strategic recommendations, and performance updates to senior leadership and stakeholders.
• Performs other duties as assigned.

Qualifications

• 5+ years of experience in digital product management
• Bachelor's degree in Business, Engineering, Digital Media, or related field; MBA preferred.
• Proven success in managing consumer-facing digital products across multiple platforms.
• Deep understanding of consumer digital ecosystems and monetization models, including advertising and subscriptions.
• Experience across product marketing, pricing, and communications, with a strong ability to resolve complex internal and external challenges.
• Strong strategic thinking, analytical rigor, and creative problem-solving abilities.
• Demonstrated experience in cross-functional leadership and stakeholder management.
• Exceptional communication and presentation skills, with the ability to influence and inspire across all levels of the organization.
• Skilled in financial analysis and scenario modeling to support strategic initiatives.

Pay Transparency: AccuWeather offers a competitive salary commensurate to experience in the range of $100K - $120K.

About AccuWeather

AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.

Billions of people around the world rely on AccuWeather's proven Superior Accuracy across our consumer digital platforms. is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.

AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast's Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.

AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.

Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Myers, a leading creative thinker and visionary, has been called "the most accurate man in weather" by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur's Encyclopedia of Entrepreneurs.

Commitment to Diversity & Inclusion

AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.