Product Marketing Manager - New York - AlphaSense

    AlphaSense
    AlphaSense New York

    1 day ago

    Description

    About the Role:

    As a Product Marketing Manager at AlphaSense, you will play a key role in building and driving our go-to-market positioning and strategy for our Expert Insights offering.

    Expert Insights is our proprietary content offering within AlphaSense, inclusive of our expert transcript library, directed content, and expert call services.

    You'll be instrumental in crafting product messaging, developing impactful go-to-market strategies, and delivering value that drives pipeline growth, trial conversion, retention, and adoption for our users.

    This role offers an opportunity to work cross-functionally with product, sales, and marketing teams to bring to life strategies that drive business impact and growth.

    The ideal candidate brings a strategic, growth-oriented mindset, with expertise in growth tactics and product-led growth initiatives. They should have the ability to lead, influence, and unify cross-functional teams around common goals.

    While a background in financial services or corporate is a plus, we value experience across diverse B2B content landscapes and are open to candidates from various industry backgrounds.

    We're looking for a passionate product marketer with experience shaping product marketing strategies that inspire and resonate with customers.

    The PMM will be a member of the product marketing organization within the marketing organization at AlphaSense and report into the Sr.

    Manager, Product Marketing.


    Who You Are:

    • Experience: 3-5 years in product marketing, ideally within a high-growth SaaS environment.
    • Cross-

    Functional Leadership:
    Demonstrated ability to lead, influence, and align cross-functional teams toward strategic goals.
    • Strategic Mindset: Strong ability to articulate product/market value propositions and contribute to product strategy.
    • Customer-Centric: Strong track record of leveraging customer insights to inform messaging, product development, and campaign strategies.
    • Product Launch Experience: Proven experience in successfully bringing products to market.
    • Growth Tactics & PLG Expertise: Well-versed in growth tactics and product-led growth strategies, with a proven track record of implementing successful initiatives.
    • Communication Skills: Excellent verbal and written communication skills, with a knack for translating complex concepts into clear, compelling messaging.
    • Analytical Skills: Ability to synthesize data into actionable insights and recommendations for continuous optimization.
    • Industry Background: Background in financial services or corporate content a plus, with a general acumen for financial content and industry research.
    • This role is perfect for a strategic product marketer who thrives in collaborative, dynamic environments and is excited about impacting AlphaSense's growth journey.
    Experience in marketing products with a service component is a plusWhat You'll Do:

    • Voice of the Customer: Monitor and analyze customer feedback, bringing insights to influence product roadmap, messaging, and go-to-market strategies.
    • Market and

    Competitive Analysis:
    Continuously evaluate industry trends and competitive landscape to ensure our strategies stay relevant and effective.
    • Go-to
    • Market Execution: Develop and drive impactful product launches in partnership with product, revenue organization, and marketing teams, creating a unified go to market approach and driving measurable business outcomes.
    • Product Collaboration: Partner closely with product managers to stay informed on roadmap developments and support strategic initiatives within assigned product areas.
    • Campaign Development: Collaborate with marketing teams to create campaigns that build awareness, generate pipeline growth, and enable sales to win.
    • Performance Tracking: Monitor and interpret key business metrics related to revenue, pipeline, market share, and product adoption to define new product marketing strategies.

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