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Senior Manager/Manager of Local Marketing - Los Angeles, United States - Socotra
Description
Manager/Sr Mgr of Local Marketing*Up to 15% of month (3-4 days per month) in field in your local Hub (Los Angeles, San Francisco, Dallas, New York, Miami)
As the
Manager/Sr Mgr of Local Marketing ,you will be responsible for driving new customer growth for our 90+ Hair Color Bars utilizing local marketing tactics, with a priority focus in one of our top DMAs.
You are an expert at deploying localized marketing strategies with field organizations to achieve new customer and business sales targets.
You are a results oriented marketer that enjoys being hands-on with the field, loves building relationships and deepening community ties.
This role has the opportunity to make a huge business impact on Madison Reed's growth as we accelerate our Hair Color Bar business in 2024 and beyond.
The base salary range for this position is between$105,000 and $125,000 . At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
What you will do:
Identify, develop and execute local marketing strategies nationally and in prioritized locations that drive new service and retail customers to our Hair Color Bars
Develop strategy and lead local Hair Color Bar leadership for execution of local marketing activations related to: Store Grand Openings; Local Playbook; Events; Partnerships; and Local Activations
Develop and pilot new and innovative local marketing strategies - measuring for ROI and feasibility of scaling to entire fleet
Partner with our locations' property management teams to identify and execute paid and complimentary marketing (newsletters, digital placements, social media) to increase awareness and drive new clients with their mall audiences
Spend up to 15% of month (3-4 days per month) in the field: training field leaders on marketing playbook, executing marketing activations including events, building relationships with neighboring businesses for partnerships, sourcing new client leads
Support paid local marketing (local partnerships, paid mall placements, sponsorships, street teams, hyper-local magazines, etc) in partnership with acquisition team
Recurring and Ad-Hoc performance analysis and reporting against KPIs
Keep a pulse and evaluate new marketing solutions and innovations for retail channels
What you will need:
Bachelor's Degree
Reside in one of our primary hubs: Los Angeles area, San Francisco Bay Area, New York City area, Dallas/Fort Worth area, Miami/South Florida area
Willingness to travel up to 15% of month (3-4 days per month), primarily in hub of residence
Current driver's license and reliable transportation
4 or more years experience in a retail marketing role
At least 2+ years in service business marketing (i.e. salon, spa, fitness, medspa)
Experience in understanding how to drive appointments for a 4-wall traffic
Experience in subscription, membership and/or package sales businesses
Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
Excellent communication skills with ability to work effectively across departments and teams
Proficient in Microsoft & Google Suite - MS Excel, Google Sheets, Google Slides, etc
Bonus industry experience:
Multi-location fitness, beauty or wellness studio business; franchise
Big on Benefits:
The Perks? Glad you asked...
100% Company Paid Medical, Dental, and Vision (100% EE/50% DEP)
100% Company Paid Short and Long Term Disability
401k Participation and Equity Grants
Continuing Education Contributions
HSA Employer Contributions and FSA Options
Parental Leave Program
Commuter Benefits
Responsible Paid Time Off Program
Complimentary Madison Reed Products + Discounts on Hair Color Bar Services
Company sponsored events
But wait, there's more...
We are Madison Reed.
We're disrupting a $50 billion industry.
Since 2013, we've offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing).
At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more.
With our men's line launched in 2020, we're shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home.
We live our values.
Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust.
Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team.
Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.
We are hair color that breaks the rules.
Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists.
Join us in our mission to live life colorfully and make personal care more personal.
Information for Recruiters:
Madison Reed only accepts resumes directly from candidates.
Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.
Madison Reed. is an equal opportunity employer.We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender or any other protected classes as required by applicable law that might make us unique or different.
As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities we serve.Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we espouse daily.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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