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Product Marketing Manager - East Windsor Twp, United States - Fraser Dove International
Description
Join our client's Marketing Operations Team as a Marketing Manager, where you'll play a crucial role in leading a portfolio of sterile injectable pharmaceutical products in the acute space.
Reporting to the Director of Marketing Operations, this position requires a strategic combination of P&L management, promotional marketing, and collaboration with cross-functional teams.
Responsibilities:
P&L Management:
Manage P&L for assigned product portfolio, overseeing pricing, forecasting, budget, bids, and financial targets.
Develop and implement short- and long-term business strategies to expand the use of specialty pharmaceuticals.
Collaboration and Communication:
Actively engage and support Sales efforts by collaborating on product needs, bid opportunities, and customer communications.
Independently interpret and analyze data for Sales use with customers.
Promotional Strategies:
Recommend promotional product strategies and tactics to drive customer engagement and product preference.
Collaborate with cross-functional partners and vendors to develop comprehensive marketing collateral based on clinical indication-driven market segments.
Strategic Planning:
Support the development of annual sales meeting strategies, collateral, and training efforts.
Analyze market opportunities and contribute to the development of compelling value propositions and competitive positioning.
Product Launch:
Collaborate with NPL lead to develop and execute effective launch plans for new products.
Trade Shows and Exhibitions:
Work with marketing leadership to set strategy, messaging, and execution approach for relevant trade shows and exhibitions.
Marketing Planning:
Participate in marketing planning activities, including competitive research, market landscape analysis, and budget development.
Competitive Intelligence:
Monitor and track competitive intelligence, market landscape, and product performance to optimize plans.
Customer Insights:
Gain market and competitive insights from market research, customers, and field-based personnel.
Develop a deep understanding of customer targets and their needs for effective communication and solutions.
Social Media and Branding:
Partner with marketing communications to develop and implement social media outreach and content.
Maintain consistent and up-to-date branding and messaging on the website and LinkedIn.
Skills:
Demonstrated ability to interpret data and develop compelling messages for clinicians.
Excellent analytical, strategic thinking, and problem-solving skills.
Strong verbal and written communication skills.
High level of initiative, independent thinking, and ability to interact with cross-functional teams.
Proficient in Microsoft suite of products, including Teams and Power BI preferred.
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