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    Director, Analytics - Boston, United States - At Orchestra Group

    At Orchestra Group
    At Orchestra Group Boston, United States

    4 weeks ago

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    Description

    Company:
    Orchestra


    Job title:
    Director, Analytics & Insights

    Position type:
    Full-time


    Location:
    New York, N


    Y; Boston, MA; Washington, DC:
    Hybrid

    Salary:
    $130k - $150k annually

    Orchestra is the first communications company built for the new media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including

    BerlinRosen ,

    Derris ,

    Glen Echo Group ,

    Inkhouse ,

    M18 ,

    Message Lab ,

    Onward

    and

    Brightmode , with more than 600 storytellers and strategists from 12 cities across North America and Europe.

    The network of leading agency partners with companies, organizations and business leaders across high-growth industries including consumer, climate and sustainability, education, healthcare, real estate and technology.


    ABOUT THIS ROLE
    Orchestra is seeking a

    Director, Analytics & Insights

    to be a critical component in the growth and development of our Analytics and Insights team.

    We are looking for someone who understands the strategic importance of accurate and insightful data storytelling, is deeply familiar with analytics tools, and has the ability and desire to build expertise around analyzing the performance of content.


    This person will be able to easily navigate a variety of audience, platform, and intelligence tools to provide impactful analyses, in support of the agency's analytics deliverables.

    Having a strong desire to develop and execute rigorous methodologies and the end goal of effectively communicating the strategic implications and impact to our clients will be critical in this role.

    Most importantly, this person should be curious, driven, and excited about the ideas of what's possible, learning from data and developing insights.

    ACCOUNTABILITIES & QUALIFICATIONS

    Work with a growing team of innovative analytics professionals to deliver interesting and impactful data-driven insights to a vast range of clients

    Develop and learn new analytics and tool skills, supporting the evolution of Orchestra's analytics product offering

    Lead the production of external reports and analysis for clients & interagency stakeholders to support data-backed findings and strategic recommendations


    Support multiple types of analyses, including competitive landscape analysis, white space assessments, performance measurement, audience insights, owned content audits, etc.

    Create comprehensive measurement plans for analyzing owned, social, and earned properties

    Assist in business development and growth by working with an interagency team to inform our proposal strategy and ongoing client analytics deliverables

    Work closely across an integrated agency team to develop data strategies (e.g. metric definitions, data capture, visualization, storytelling, etc.)

    Keep up to date on best practices, tools and news in the analytics industry


    Essential skills:
    At least 7+ years of insights experience, demonstrating career progression

    Excitement and passion toward developing and executing data-driven strategies and insights, along with a solid understanding of the digital landscape

    Strong communication skills and a builder mentality, promoting a culture of collaboration and teamwork across organizational boundaries: ability to share techniques with the larger Orchestra community

    Extensive tool knowledge of a wide range of analytics tools, experience with applicable tools will suffice


    Relevant tools include:

    Owned:
    Google Analytics


    Earned :
    Brandwatch, Talkwaker, Netbase, Meltwater, Cision, Muck Rack


    Social:
    Sprout Social

    Familiarity with dashboard tools, such as Google Analytics, Google's Looker Studio, Databox, etc.

    Strong data visualization skills

    Track record of implementing operational excellence (process efficiencies, effective tools, and technologies) in an analytics function

    Previous experience working with a wide range of clients across industries in a face-paced agency environment

    Ability to conduct qualitative and quantitative research to gain deeper understanding of consumer behavior, attitudes, preferences

    Experience training, mentoring, managing teammates

    Knowledge of advanced analytics and statistical modeling, preferred

    Interested in this role but it's not quite the right match? Applicants who meet some but not all


    or exceed the above criteria are still encouraged to apply At Brightmode we recognize that our clients are the most successful when they have fresh perspectives at the table.

    We're eager to hear from candidates with diverse backgrounds and are passionate about learning and growing in their next role.

    #LI-SC1
    #LI-Hybrid

    #J-18808-Ljbffr

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