Senior Manager, Product Marketing - Deerfield - Master Lock

Description

Overview

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We're focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

At Fortune Brands, we're building something big. We're advancing exciting innovations in all of our products and processes. We're delivering trust, dependability, sustainability, and style. To make it all happen, we've transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.

When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.

Explore life at Fortune Brands here.

Job Description

As the Senior Manager, Product Marketing & Commercialization, you will lead and empower cross‑functional teams to deliver successful new product launches across our Water Business Unit. This role is ideal for a collaborative, customer‑focused, and operationally minded professional who thrives on alignment, shared accountability, and turning product vision into high‑quality, customer‑ready experiences.

You'll guide the end‑to‑end commercialization process for products across categories including smart water devices, faucets, showerheads, and filtration ensuring every launch is strategically positioned, thoughtfully executed, and fully aligned with brand standards. Working closely with Brand, Product Strategy, Channel Marketing, Operations, and Sales teams, you will help create consistent, inclusive, and engaging experiences across channels and touchpoints.

At FBIN, we value individuals who can Think Fast, using data and insights to make thoughtful, timely decisions. Work It Together, building trust‑based, inclusive partnerships across teams to align execution and strategy. And Make the Hard Call, thoughtfully balancing priorities, trade‑offs, and constraints to focus on the work that matters most for our customers and our business.

What you will be doing:

• Lead and support the end‑to‑end commercialization process for new product launches across Moen and the House of Rohl brands.
• Shape product positioning and messaging using consumer insights, market trends, and brand strategy.
• Define clear, customer‑centered go‑to‑market strategies and integrated marketing calendars aligned to product, brand, and channel goals.
• Collaborate closely with cross‑functional partners including Brand, Product, Engineering, Sales, Retail, and Digital teams to build shared ownership for launch readiness and outcomes.
• Develop and maintain project plans, timelines, and risk tracking to ensure launches remain on track without compromising quality or customer experience.
• Support the development of customer‑facing materials by guiding value propositions and messaging hierarchies.
• Identify challenges early and work with partners to resolve issues in a way that supports teams and protects launch success.
• Develop KPIs and performance dashboards to track commercialization progress, risks, costs, and outcomes.
• Lead regular reporting and executive updates, translating complex program information into clear, actionable insights.
• Champion continuous learning and improvement in commercialization processes, tools, and governance routines.
• Build strong, trust‑based relationships with stakeholders and navigate competing priorities through influence and collaboration.
• Serve as the connective link across teams, ensuring alignment on launch goals, responsibilities, and customer experience.

Qualifications

• Bachelor's degree and 7+ years of experience in commercialization, marketing, or product development programs, or a High School Diploma with 10+ years of relevant experience.
• 2+ years of team leadership experience with the ability to mentor and develop talent.
• Experience leading cross‑functional teams and aligning stakeholders across Brand, Product, Sales, and Operations.
• Strong understanding of go-to-market strategy, including developing product positioning, messaging, and launch plans.
• Proven success managing multi‑channel product launches (e.g., retail, eCommerce, B2B), ideally in consumer durables, CPG, or home technology.
• Skilled in project management tools (e.g., Smartsheet, Asana) and Microsoft Office (especially Excel and PowerPoint).

PREFERRED QUALIFICATIONS:

• MBA or advanced degree.
• Experience in home improvement, consumer durables, or technology hardware industries.
• PMP, Agile, or other program or project management certification.
• Familiarity with marketing analytics platforms and performance tracking tools.
• Experience supporting global or cross‑regional commercialization initiatives.

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $120,000 USD - $175,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at and let us know the nature of your request along with your contact information.

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