Website and Search Engine Optimization Specialist, Senior - Minneapolis, United States - Allina Health

Description

Number of
Job Openings Available:1

Date Posted:
April 04, 2024Department: Mktg Stgy and Digital MktgShift:Day (United States of America)

Shift Length:8 hour shift
Hours Per Week:40

Union Contract:
Non-Union

Weekend Rotation:
None

Job Summary:
Allina Health is a not-for-profit health system that cares for individuals, families and communities throughout Minnesota and western Wisconsin. If you value putting patients first, consider a career at Allina Health.

Our mission is to provide exceptional care as we prevent illness, restore health and provide comfort to all who entrust us with their care.

This includes you and your loved ones. We are committed to providing whole person care, investing in your well-being, and enriching your career.


Key Position Details:
This is a Hybrid position.
Will report onsite based on business needs.


Job Description:

Encompasses managing and enhancing through strategic content management, improvement projects, and the development and implementation of effective SEO strategies.

Collaboration across functions, including Digital Experience, Marketing Strategy, IT and more, to ensure a cohesive and brand-aligned online presence that drives business objectives.

Principle ResponsibilitiesStrategic Website Content ManagementLead the planning, development, and optimization of web content in alignment with organizational goals. This includes content creation, migration, regular audits, and strategic updates to ensure relevance and engagement.

SEO Strategy and ExecutionDevelop and implement SEO strategies, including keyword research, technical SEO, off-page optimization and local SEO, to increase visibility and drive web traffic.

Collaborate with cross-functional teams to ensure SEO best practices are integrated across digital marketing efforts.

Cross-functional CollaborationWork closely with Marketing, Communications, IT and other teams to ensure SEO and web content strategies support overarching business and marketing objectives.

Ensure cohesive content and design alignment with the Allina Health brand and compliance standards.

Data-Driven Insights and ReportingUtilize analytics and SEO tools to measure performance, identify trends, and make data-driven decisions to optimize digital marketing efforts.

Regularly communicate insights and progress to internal teams and stakeholders.
Project ManagementDefine and manage project tasks and resources. Lead cross-functional project teams to achieve milestones within budget, timeline and scope. Proactively adjust priorities based on stakeholder needs and industry best practices.
Innovation and Process ImprovementContinuously seek opportunities to improve digital marketing and content management processes.

Stay informed of industry trends and competitor strategies to ensure Allina Health remains a leader in digital health care marketing.

Other duties as assigned.
Required Qualifications Bachelor's degree in Communications, Marketing, Journalism, Business or other field5 to 7 years of experience in digital marketing, with a strong focus on SEO strategy and web content management3 to 5 years of experience in planning and executing large-scale website projectsProficiency in HTML, CSS, JavaScript, and familiarity with content management systems such as Sitecore, WordPress and Adobe Experience ManagerExperience with SEO tools (e.g., Brightedge, Screaming Frog, AHREFs), Google Analytics, Google Data Studio and PPC and social media platformsPreferred Qualifications Knowledge of CRM systems (Salesforce, Pardot)

Physical DemandsSedentary:
Lifting weight Up to 10 lbs. occasionally, negligible weight frequently