Freelance Account Director - Minneapolis, United States - Arc Worldwide
Description
** Freelance Account Director (National brand-focused shopper + CPG)**
** LOCATION**
45 South 7th Street, Minneapolis, MN 55402, US
** EMPLOYMENT TYPE**
Contract
** Free Immediate Delivery**
** Company Description**
Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover whats standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARCs #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.
** Job Description**
**Performance Opportunity**:
**Highlights:**
Leadership role on a premier American food processing company with oversight to multiple brands and lines of business, along with managing 1 direct report and a team of 3
Exposure to multiple disciplines within client organization (brand, sales, in-house production studio, in-house ecomm team)
Direct experience working with category leaders in CPG industry
Cool brands, cool people
**Day-to-day:**
The Account Director is client service powerhouse and acts as the lead for their team and their business. In this role, the Account Director will oversee our Meat Products national shopper marketing work across multiple brands. Success in this role requires strategic thinking and problem solving, strong knowledge of the CPG lower funnel marketing space, a sense of comfort with ambiguity, strong client relationship skills and management experience. Oversees the creation of the brands annual lower funnel marketing plan, and then works closely with strategy and creative partners to bring the plan to life, and guide the team for execution.
**Reporting Structure**
Reports to: SVP Account Director
Direct reports: Account Supervisor
**Scope of Work**
Fully retained client national brand-focused shopper, some retailer-specific
** Qualifications**
**Experience Desired**
Experience in lower funnel / shopper marketing (agency or client-side) know the landscape, the vendors, what works and how to drive growth for brands
Storytelling and presentation skills ability to communicate complex ideas and knock clients socks off
Working cross-functionally (with strategy and creative, in an agency setting if applicable) to bring big ideas to life and selling them in to clients
Working across an IAT (inter agency team) or similar cross-functional working relationships
Willingness to dig in to get the work done
Strength in strategy, empathy, communication, bias-for-action and leadership
** Additional Information**
LOCATION: Ideally located in Minneapolis, however this person may work remotely.
All your information will be kept confidential according to EEO guidelines.