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Colorado Springs

    Brand Manager - Colorado Springs, United States - SRAM

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    Description


    Responsible for leading the development and execution of the overall brand promotion strategy in partnership with cross functional teams to increase the brand value for the customer.

    Lead high performing team to execute on the brand vision globally
    Accountable for product messaging and naming aligned with the mission, identity and core values
    Collaborate closely with cross functional teams and external agencies to meet objectives
    Manage brand promotional budget
    Co-develop strategy for ambassador and athlete programs
    Contribute to the Lean Product Development Process
    Identify new marketing strategies and campaigns to promote the brand
    May perform other duties as assigned
    Bachelor's degree in Marketing, Business, or equivalent experience
    10 years of experience in Marketing or similar field
    3 years directly managing a team or related management experience
    Demonstrated ability to build and execute global brand strategies
    Exceptional communication skills – written, oral and live in front of an audience
    Excellent organization and time management skills; able to balance and prioritize multiple projects simultaneously
    Demonstrated ability to lead, motivate, and influence teams in a cross-functional, global workplace
    Budget analysis and planning
    Knowledge of global bike industry
    Knowledge of print and digital marketing
    Proficient with MS Office
    Knowledge of Adobe Creative Suite applications
    Ability to manage spending in line with corporate financial and strategic targets
    Ability to link market research to data analysis to marketing campaign effectiveness
    Ability to travel domestically and internationally up to 40%, including weekends
    Ability to work weekends and be flexible with working hours
    Ability to stand at events for long periods of time
    Ability to ride a bike to accomplish objectives
    Ability to lift up to a minimum of 50 lbs
    Salary range is $95,000 + up to 45% based on skills and experience level. For International locations, salary will be commensurate with experience. This position is eligible for an annual corporate bonus based on company and individual performance.

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