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    Marketing Associate - Houston, United States - The Morgan Group

    The Morgan Group
    The Morgan Group Houston, United States

    3 weeks ago

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    Description
    Why Morgan Group?

    There's more to Morgan Group than our 65+ multi family properties. We celebrate diversity and are committed to creating an inclusive environment for all employees. At Morgan Group, it's about the people who work for Morgan, our residents, our construction team, and adhering to our key values that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering full-time employees a variety of benefits including:
    • Advancement opportunities
    • Training
    • Low-cost Medical, Dental, Vision
    • Flexible Spending Accounts (Medical, Limited Purpose & Dependent Care)
    • Health Savings Account
    • Voluntary Life Insurance
    • Long-Term Disability Insurance
    • Company Paid Life Insurance
    • Company Paid Short-Term Disability Insurance
    • 401K (Traditional & Roth) with Company Match
    • Employee Assistance Program
    • Paid Time Off plans including:
      • Vacation
      • Sick
      • Floating Holiday
      • Bereavement Leave
      • Holiday Schedule
    • Referral Bonus Program
    This position is also eligible for quarterly bonus program.

    Duties and responsibilities

    1. Manage daily administrative tasks to ensure the Marketing department runs smoothly.
    2. Generate and analyze consumer behavior data (e.g. internet traffic , Google Analytics, etc).
    3. Create reports on marketing and sales metrics, like traffic, conversions, and ROI.
    4. Assist with sourcing and ordering promotional materials.
    5. Coordinate with supplier partners on advertising campaigns, including confirmation of integrations.
    6. Assist with regional calls, client calls to review performance. Prepare any reporting and/ or slide decks for calls or in person meetings.
    7. Monitor competitors' marketing activities, including social media.
    8. Assist in set up of new communities and rebranded communities, including providing input on the design and production of branded community collateral marketing materials,
    9. Assist in set up and monitoring of Business Listings, including Google Business Profiles. Apple Maps, etc.
    10. Assist with Morgan Corporate social media posting across all Morgan social media platforms.
    11. Coordinate directly with Human Resources in creating content for new hires, anniversaries, career fairs, and other company announcements.
    12. Coordinate with Human Resources on Morgan's Linkedin account and update it with relative content for all departments of the Organization.
    13. Actively research key industry trends to identify innovative tactics and tools.
    14. Assist with website creation and any required updates to websites.
    15. Assist in establishing social media accounts for the communities, as well as any email templates or free online advertising templates, websites, resident portals and other online tools.
    16. Assist or facilitate Level Up training for Lease-Up Openings.
    17. Assist with all marketing efforts for PFC Communities
    18. Focus on all lease up communities.
    Qualifications
    • 1-2 years' experience within the multifamily property management industry
    • Knowledge of marketing digital tools and techniques.
    • Must be able to communicate effectively with a team and clients in person, on calls, and on webinars.
    • This position will involve occasional travel to our communities and for education seminars or tradeshows.
    • Experience with digital campaigns.
    • Solid computer skills, including MS Excel, social media and CANVA a plus.
    • Strong understanding of all key digital marketing channels for prospect generation and sales funnels.
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