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    E-Commerce Specialist - Greenville, United States - Local Manufacturing Company

    Local Manufacturing Company
    Local Manufacturing Company Greenville, United States

    3 weeks ago

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    Description

    Job Description

    Job Summary: In this role, you'll be pivotal in helping our company boost sales performance and profits by leveraging data insights from our e-commerce platforms. You'll be responsible for collecting, analyzing, and interpreting sales and marketing data to guide strategic business decisions and develop effective sales strategies.

    Qualifications:

    • Strong analytical skills with proficiency in data analysis tools and software (e.g., Excel, SQL, data visualization tools).
    • Attention to detail and the ability to work independently.
    • Knowledge of sales methodologies and the sales process is advantageous.
    • Strong problem-solving skills and the ability to translate data into actionable insights.
    • Familiarity with statistical analysis and forecasting techniques.

    Duties and Responsibilities:

    • Ability to extract and analyze website traffic data using tools like G4 to understand user behavior and conversion rates is a bonus.
    • E-commerce Knowledge: Solid grasp of e-commerce principles, including online merchandising, payment gateways, and user experience optimization, is highly desirable.
    • Familiarity with BigCommerce is a plus: Understanding of the BigCommerce platform features, functionality, and integration capabilities is valuable.
    • Website Content Management: Experience in managing product listings, images, and descriptions, and updating website content and structure.
    • A/B Testing and Conversion Rate Optimization: Knowledge of A/B testing and CRO techniques for enhancing website performance and user experience.

    Key Requirements:

    • Proven experience as a Sales Analyst or in a similar analytical role.
    • Ability to collaborate with diverse teams, including sales, marketing, and finance.
    • Adaptability and thriving in a fast-paced, dynamic environment.

    Our E-Commerce Data Specialist plays a crucial role in aligning sales activities with data-driven decision-making, driving sales and profit targets, optimizing processes, and ensuring the company's overall success.

    Responsibilities:

    1. Data Collection and Analysis:
      • Organize sales data from various sources for in-depth analysis and insights.
    2. Sales Forecasting:
      • Develop and maintain sales forecasts to support inventory management and goal setting.
    3. Performance Metrics:
      • Define and track KPIs for the management team, creating informative reports and dashboards.
    4. Competitive Analysis:
      • Monitor competitors' sales activities and pricing strategies to provide strategic insights.
    5. Sales Strategy Support:
      • Collaborate on refining sales strategies and offering efficiency recommendations.
    6. Customer Analysis:
      • Analyze customer behavior and preferences for enhanced sales opportunities.
    7. Market Research:
      • Provide valuable insights on market trends and changing customer preferences.
    8. Reporting and Presentations:
      • Deliver regular reports, presentations, and data visualizations to communicate findings effectively.
    9. Data Integrity and Quality:
      • Maintain data accuracy by auditing and cleaning sales databases consistently.

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