Digital Marketing Manager - Los Angeles, United States - YMI Jeanswear International

Description

We are seeking a dynamic and experienced Digital Marketing Manager to lead our efforts in promoting our women's fashion brands, YMI and Royalty For Me. As the ideal candidate, you will have a strong brand management background, team leadership, and strategic social commerce marketing.

Responsibilities:

• Establishing and maintaining Brand Guidelines to ensure consistency across all content produced by our Studio Team, Graphic Designers, Marketing (Paid Ads, E-mail, SMS), and Social Media Teams, ensuring alignment with our brand vision.
• Setting clear deadlines, workload allocations, and priorities for both internal and external teams, serving as the primary point of contact for all marketing needs.
• Developing and maintaining comprehensive marketing calendars encompassing seasonal, monthly, and daily strategies for content and promotions across all digital platforms aimed at elevating brand awareness and driving conversions.
• Collaborate closely with the inventory and merchandising team to optimize the visual presentation of our website, leveraging on-hand inventory while capitalizing on product trends and seasonal themes.
• Crafting and executing a robust Social Media strategy, including managing Social Shops, negotiating influencer budgets and rates, establishing content guidelines, and devising campaign strategies to maximize engagement, reach, and revenue.
• Collaborate with creative teams to design compelling ad creatives.
• Analyzing marketing data to derive actionable insights and recommendations to enhance performance and drive continuous improvement.
• Lead creative meetings for photoshoots, ensuring that processes, goals, budgets, and timelines are effectively managed to achieve divisional and company objectives.
• Managing budgets for photos and video shoot campaigns, including expenses related to models, hair and makeup, and locations.
• Taking ownership of retail website sales, including Social Shops, to meet forecasted targets and drive revenue growth.
• Supervising and mentoring a team of specialists and coordinators, fostering a collaborative and supportive work environment to achieve company goals.

Qualifications:

• Bachelors degree in marketing, Business Administration, or equivalent work experience.
• 3+ Years experience in a Marketing Manager role
• Proven experience as a Digital Marketing Manager or similar role in the apparel or fashion industry.
• Strong knowledge of e-commerce platforms, website optimization, and digital marketing channels, including Social Shops (TikTok & Meta).
• Demonstrated ability to develop and execute successful e-commerce marketing campaigns that drive online sales and enhance customer experience. Forecasting and budget management
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines.
• Exceptional organization skills and ability to delegate accordingly and efficiently
• Familiarity with industry trends, consumer behavior, and competitor analysis in the digital marketing space.
• Experience with driving revenue through Social Media channels is a MUST.
• Forecasting and budget management is a MUST.
• Bilingual Spanish is a PLUS

If you are a responsible and organized professional with a proven track record in managing brands and leading teams in the digital marketing space, we invite you to apply and be a part of our vibrant and innovative team.

Pay: $80,000 -$90,000 yearly*

*Please be aware that this salary range takes into account a diverse range of factors, including candidate qualifications, experience, and various market and business considerations.

Benefits:

YMI offers opportunities for internal development, excellent medical and dental insurance, sick time and vacation benefits, a profit-sharing retirement plan, a company gym for employees, a casual dress code, and an overall fantastic office environment.

Please note, that this is not a freelance position; this position is full-time and on-site in our Los Angeles offices.

YMI Jeanswear Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws