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    • Marketing Manager - New York - 24 Seven Talent

    24 Seven Talent
    24 Seven Talent New York

    3 weeks ago

    24 Seven Talent background
    Description

    Marketing Manager

    Job Type: Temp to Perm

    Location: Fully Remote, US-based (EST preferred)

    Rate: $50-60/hr

    About the Position

    We are seeking a highly skilled product/brand marketer who can present our brand consistently and compellingly.

    You will be responsible for enhancing our brand image and making our products more desirable.

    Understanding the North American customer - who they are, where they are, and their key buying factors - will form the foundation of this role.

    Key Responsibilities:

    Digital Campaign Management

    • Design and execute conversion-driven campaigns to grow website traffic and increase purchase intent.
    • Leverage data, creativity, and empathy to build campaigns that reduce friction in the customer journey, increase conversion rates, and drive customer lifetime value.

    Social Media Management

    • Manage social media accounts, focusing on influencer collaborations and customer communication.
    • Oversee the creation and outsourcing of user-generated content.
    • Conduct monthly Instagram reporting, manage IG shop performance, and oversee the social media calendar.
    • Collaborate with the design team on content creation and asset briefing.
    • Post content, analyze performance, and refine strategies based on insights.

    Brand & Influencer Campaign Management

    • Plan, execute, and monitor multi-channel marketing campaigns.
    • Measure and report campaign effectiveness, using data-driven insights to optimize performance for both paid and unpaid campaigns.

    Affiliate Marketing

    • Manage the LTK platform, including talent searching, outreach, creator communication, and payment management.
    • Track and analyze performance metrics to optimize partnerships.

    PR Communications

    • Serve as a liaison between HQ and the PR agency, coordinating PR and marketing activities.
    • Provide imagery, assets, and marketing/sales calendars for PR outreach.
    • Plan and set KPIs for agency performance while managing internal shipment requests with the logistics team.

    Paid Media Cross-Functional Collaboration

    • Collaborate with the paid media manager to provide insights on local trends for Meta ads.
    • Offer copy recommendations and create content for promotions.

    Lead 360 Marketing Strategy for NA Region

    • Develop and implement comprehensive marketing strategies tailored to the NA market, focusing on new launches and existing product lines.
    • Align with global brand guidelines while tailoring strategies to local consumer behavior and trends.
    • Manage seasonal budgeting and annual marketing calendars.

    Marketing Calendar Management

    • Plan and execute local product and brand marketing communications, including major product launch promotions and seasonal campaigns.
    • Edit and localize the HQ marketing calendar to align with NA-specific projects.
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