Social Media Coordinator - Atlanta - Global Paint

Description

Are You Ready to Use Your Creativity for Global Good?

Global Paint for Charity (GPC) is an award-winning 501(c)(3) nonprofit headquartered in Atlanta, Georgia, dedicated to solving one of the most overlooked environmental challenges: paint waste. Since our founding in 2010, GPC has recovered and redistributed more than 5 million gallons of surplus paint, diverted millions of pounds of waste from landfills, and improved the homes, schools, clinics, and community spaces of more than 15 million people across 44 countries.

Our mission is simple but powerful: to bring color, dignity, and hope to underserved communities while advancing sustainability, environmental protection, and community development. Recognized by Charity Navigator and Candid/GuideStar for excellence in transparency and impact, GPC blends innovation, compassion, and accountability into every brushstroke.

Learn more at

Why This Moment Matters

Last year alone, GPC shipped hundreds of thousands of five-gallon buckets of paint, valued at more than $2 million, to communities in the Caribbean, Central America, South America, and Africa. Our work supported:

• School and classroom renovations
• Women's clinics and community centers
• Veteran and senior housing
• Large-scale murals and street art projects in cities like Atlanta, Miami (Wynwood), Tampa, and Chicago

We are also partnering with city leaders to advance zero-paint-waste programs that create local jobs, generate revenue, and improve neighborhoods. As the FIFA World Cup approaches across the U.S., Mexico, and Canada, cities are requesting paint to celebrate national pride and unity. The demand is accelerating, and our story needs to be told clearly, creatively, and consistently.

Recognized for Doing What Is Right

Our work has been recognized not just for scale, but for integrity and results in 2025 alone:

• Georgia Chamber of Commerce Membership
• Awarded through the Fiserv Small Business Program, recognizing GPC's contribution to economic development, sustainability, and community revitalization in Georgia.
• Las Vegas Chamber of Commerce Membership
• Affirming confidence in our ability to drive measurable, city-level impact through environmental solutions and workforce partnerships.
• Atlanta Startup for Good Finalist
• Recognizing GPC's innovative model that proves environmental responsibility and community development can advance together.
• Named One of Georgia's 50 Most Influential Latinos of 2025
• Honoring leadership that advances equity, sustainability, and inclusive economic opportunity.
• Charity Navigator 4-Star Rating (10 consecutive years)
• Placing GPC in the top 2 percent of nonprofits nationwide.
• GuideStar Platinum Seal of Transparency
• Demonstrating our deep commitment to accountability and ethical operations.

That is where you come in.

Position Overview

We are seeking a Social Media Coordinator (also referred to as Social Media Content Manager) to help amplify GPC's mission and engage audiences around the world through digital storytelling. This role is a unique opportunity to apply your creativity, strategy, and communication skills to an organization with global reach and real-world impact.

You will work closely with GPC leadership and the communications team to design campaigns, create content, manage platforms, and grow an online community that believes in sustainability, equity, and the power of color to transform lives.

This is not a passive role. It is an opportunity to build, experiment, learn, and lead in a purpose-driven environment.

Key Responsibilities

Content Strategy & Creation

• Develop, plan, and publish compelling content across Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and TikTok
• Create short-form videos, reels, and visual storytelling campaigns that highlight GPC's impact, volunteers, partners, and global projects
• Design and schedule posts using Canva, Meta Business Suite, or similar tools to maintain consistent brand identity
• Write and edit blogs and newsletter content that share success stories, partnerships, and sustainability milestones

Community Engagement & Brand Growth

• Grow and manage GPC's online community by engaging with followers, partners, donors, and influencers
• Strengthen relationships with universities, artists, nonprofits, and local communities through social platforms
• Serve as a digital brand ambassador for GPC, advocating for paint recycling, environmental awareness, and creative community solutions

Analytics & Reporting

• Monitor platform analytics to evaluate engagement, reach, and audience growth
• Prepare monthly performance summaries with insights and recommendations
• Stay current on social media trends, tools, and emerging storytelling formats

Multimedia & Web Collaboration

• Collaborate with the communications team to edit videos, update event pages, and upload content to the GPC website (WordPress)
• Assist with newsletter layout, photo curation, and campaign messaging
• Support digital storytelling for major events, paint drives, mural unveilings, and international shipments

Qualifications

• Bachelor's degree (completed or in progress) in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field
• Demonstrated experience managing professional or organizational social media accounts
• Proficiency in Canva, Meta Business Suite, Google Workspace, and WordPress
• Strong creative writing, editing, and storytelling skills
• Working knowledge of photo and video editing tools (CapCut, Adobe Express, or similar)
• Excellent organization, communication, and time management skills
• Passion for sustainability, global service, and community development
• Experience with nonprofits, environmental causes, or international organizations is a plus

What It Means to Join Our Team

Joining Global Paint for Charity means more than posting content. It means becoming part of a mission-driven organization at a pivotal moment of growth. You will gain:

• Hands-on experience with a globally recognized nonprofit
• Mentorship and collaboration with experienced leaders
• Opportunities to shape messaging seen by funders, governments, artists, and communities worldwide
• A chance to see your creative work translate into real-world impact

You will help ensure that the world understands not only what we do, but why it matters.

• If you believe creativity can drive change and digital storytelling can inspire action, we invite you to build with us.