SVP, Marketing - Dorchester Center, United States - Biofourmis

Description

Biofourmis brings the right care to every person, no matter where they are. The company's AI-driven solution collects and analyzes patient data in real time and identifies shifts that require proactive interventions. This vital innovation provides people everywhere with connected access to hospital-level services, virtual provider networks for remote care, and life-changing clinical trials-all without leaving their homes. Trusted by leading health systems, payers, biopharma companies and patients alike, Biofourmis' connected platform improves patient outcomes, prevents hospital readmissions, accelerates drug development, and closes critical gaps in care-ultimately making science smarter, healthcare simpler, and patients healthier. Biofourmis is a global technology company enabling care delivery, with headquarters in Boston and key offices in Singapore and India.

Responsibilities:

• Own and enhance the Biofourmis narrative, including product and internal and external brand positioning
• Oversee product marketing and effectively partner with sales, product, and engineering leadership to shape product positioning.
• Be the preeminent thought leader in the company on market trends, customer needs, competitor intelligence, and synthesize insights as inputs to product innovation roadmap and commercial execution strategy.
• Deliver and continuously refresh customer and market segmentation analysis and drive implementation of insights.
• Oversee external and internal content creation, including website, social media, digital and print sales materials, and email campaigns.
• Drive growth in partnership with sales teams through effective product marketing, including customer and market facing activities.
• Lead thought leadership agenda for the company in partnership with the Chief Medical Officer, including clinical, industry, and self-published coverage and public relations / media engagement.
• Leverage data analytics and performance metrics to optimize acquisition channels, improve conversion rates, optimize pricing, and enhance customer lifetime value.

Experience:

• A bachelor's degree in marketing, business administration, or a related field is typically required. An MBA and/or advanced degree preferred
• Ten or more years of work experience in a senior-leadership position in health technology with a proven track record of increased responsibility and quantitative results.
• History of scaling from $50M to $200M
• Extraordinary storytelling skills.
• Capable team leader who is a talent magnet internally and externally.
• Excel at cross-functional collaboration.
• Track record of 2-4X growth and scaling of organizations and revenue run-rate in prior companies
• Demonstrated 'left-brain' and 'right-brain' dexterity-gifted at analyzing the data and telling the story in a way that can appeal to broad audiences.