- Develops and executes marketing and sales plans to drive school growth.
- Creates business-to-business relationships and structures to drive school growth.
- Engages in active community and school outreach to create sources of lead development
- Manages and develops digital content (search, social, email and other) for sales, marketing and branding efforts
- Actively tracks and focuses on achieving high conversion rates of all sales leads
- Publishes frequent customer/sales messages on numerous digital platforms
- Creates repeatable, scalable processes to ensure quality and business growth
- Provides sales and marketing training to all qualified sales staff.
- Provides leadership, discipline and constructive feedback to our Front Desk Representatives.
- Provides training of Front Desk staff to provide superior performance in customer service, understanding of software tools, Point of Sale and promotional items.
- Ensures phone calls and emails are being responded to professionally and in a timely manner.
- Assists in directing and controlling the daily operations to ensure the school is running according to GSS standard operating procedures.
- Assists in the management of Front Desk staff to ensure high productivity, excellent performance and positive employee satisfaction.
- Gains a high level of knowledge and experience in our software to achieve a high level of competence in bookings, class scheduling, reporting and administrative functions.
- Holds monthly meetings with the Front Desk staff and Management to go over performance reviews (GSRs). Provides agenda items to address during meetings.
- Provides a weekly audit of the Registration/Withdrawal Log that gets reconciled against the Period Summary Report for accuracy. Reports and explains any discrepancies.
- Provides audit results of the Lead System (Total Number of Leads, Missing Leads, Contacted Leads, Enrolled Leads).
- Updates the Complete Withdrawal Log on a weekly basis.
- Maintains the entire direct debit reporting - Debt/Class Outstanding Balances overseen by the General Manager and Assistant General Manager.
- Acts as main contact person for the Salesforce and ICP software; ensures all information is accurate.
- Maintains all the monthly reporting through ICP software.
- Sets sales incentives for the front desk employees in conjunction with General Manager, to assure that overall goals are considered.
- Ensures the retail and vending areas are clean, professional, stocked, labeled and profitable.
- Fulfills other duties or responsibilities as assigned by the Employer.
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Marketing and Sales Director for Rapidly Growing Business - New Rochelle, United States - Goldfish Swim School
Description
Marketing and Sales DirectorMake waves and pave the way for your career
At Goldfish Swim School we are not only passionate about building confident lifelong swimmers, we are also passionate about building the careers of our team members. We believe that the hard work and dedication of our team members help create skills that will last a lifetime. We're a rapidly growing, award-winning franchise that is not your typical company
We are looking for an outstanding sales and marketing leader who can take our Westchester County-based schools to the next level of growth. This is a senior leadership position that will oversee our region's marketing and sales funnel, driving awareness of our program and ensuring an outstanding sales process. The right candidate will be able to blend digital marketing with direct, community outreach and grassroots marketing and sales efforts. This leader will oversee sales training, monitor the health of our customer pipeline, and ensure outstanding customer service. Over time, there is the opportunity for advanced promotion and executive leadership for the right candidate.
Job Position: Sales and Relationship Director/ Regional or Individual School
Summary: Oversees the quality and success of the sales & service/front desk operations of Goldfish Swim School including sales functions, customer service, retail, and vending. Manages regional outreach activities and marketing to generate sales leads and then oversees processes to successfully execute on those opportunities. Provides weekly audits to General Manager and ownership of marketing and sales performance. Goldfish Swim School operates on a monthly membership basis, previous experience in selling club memberships and related products is a plus. Will consider commission-based compensation packages.
Duties and Responsibilities:
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Tropical Vibes & Impacting Lives
You feel it the moment you walk in. There's more than vibrant colors, a tropical theme and happy children. There's something different, something extraordinary. Something truly GOLDEN. It's passionNot just a passion for kids or a passion for 's a special passion for changing - even saving - lives, by being a part of kids learning to swim.
When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission. You're also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion. At Goldfish, it's more than a job - it's an endless pool of possibilities, opportunities and life-changing moments
Making Waves with Passion, Purpose & Core Values
At Goldfish, our core values are at the heart of everything we do, and behind every decision that we make. To us, these values are more than just words - they're embraced with purpose in our everyday lives, and what allows us to make a splash in our community, and in the lives of our members and our team
We go above and beyond with every detail to create a GOLDEN Experience
We believe in nurturing a culture that provides WOW Customer Service
We do the right things, make the right decisions and treat people with Integrity
•Compassion
•Trust
We meet and exceed expectations so you see Extraordinary Results
We make a big deal about life's accomplishments by remembering to Celebrate
Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.
