Senior Specialist, Lead Generation - Tulsa, United States - Henry Schein

Description

The

Sr. Specialist

,

Lead Generation & Marketing Campaigns will

be responsible for

optimizing

omni

channel

marketing campaigns

and

the lead

generation

center of excellence

.

In this role you will help plan and

enhance

marketing campaign

s

across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency,

provide

input on targeting and audience strategies, as well as

track and

monit

or

lead performance and

optimize

marketing

a

sales lead handoff

.

KEY RESPONSIBILITIES:
Responsible for

analyzing and

optimizing

the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
Responsible for tracking,

reporting

and analyzing

lead funnels, lead revenue and development/automation of regular reports

through

Analyzes external and internal customer data using spreadsheet (Excel) models, web analytics tools (

Google/

Marketo

), statistical analysis tools, and campaign management software tools.
Evaluates customers' online behavior and

provide

insights and recommendations for further enhancements to the guest experience.
Analyzes A/B and Multi-variate tests, communicate results and

provide

recommendations.
Creates PowerPoint presentations to

provide

market and consumer insights to other marketing and sales departments.

SCOPE:
Senior level professional; knowledge and full understanding of one or more disciplines and good knowledge of organization,

processes

and customers. Good judgment, strong analytical ability, evaluation,

originality

and ingenuity

required

to perform tasks. Know and apply the fundamental concepts, practices, and procedures of a particular field. Resolve issues and assignments in creative ways. Some assignments may be broad in nature. May serve as a resource to others to resolve complex problems and issues. May take on project co-lead role as required

.


COMPLEXITY:

Work on problems of diverse scope and moderate impact where analysis of data requires a review of a variety of factors.

Use best practices and knowledge of business strategy to solve complex problems; recommend solutions to business challenges. Demonstrate good judgment in selecting methods and techniques for obtaining solutions. Network with senior internal and external personnel in own area of expertise.

SUPERVISION:
Receive minimal instruction on day-to-day work and general instruction on new projects or assignments

.

May act as a resource to provide informal guidance for TSMs with less experience. Assignments can be broad in nature.


MINIMUMWORK EXPERIENCE:
Typically

5 to 7 or more years of increasing responsibility in terms of any applicable professional experience.


PREFERRED EDUCATION:
Typically

a

Bachelor's Degree

or global equivalent in related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; professional certification may be

required

to advance.


GENERAL SKILLS &COMPETENCIES:
High

proficiency

with tools, systems, and procedures
Good planning/organizational skills and techniques
Good decision making, analysis and

problem solving

skills with ability to multi-task
Strong verbal and written communication skills
Good presentation and public speaking skills
Good interpersonal skills
Good conflict resolution skills and ability to deliver difficult messages
Ability to build partnerships at all levels within the company, begin to build partnerships externally
Resolve complex issues in effective ways

SPECIFIC KNOWLEDGE & SKILLS:
Minimum of

5

• years' experience in

digital

marketing
Strong organization skills and ability to manage multiple projects and work with multiple business partners.
Working knowledge of Excel

,

and

Tableau
Track record

of using data and insights to drive change and implement new initiatives
Strong communication

skills, ability to clearly articulate insights to a wide range of audiences.
Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities strongly preferred.
Intellectual curiosity, flexibility, and high attention to detail

PERFORMANCE REQUIREMENTS:
Typically, to advance to a new job level, TSMs must

demonstrate

professional behavior and should consistently be at the high-end of

meets

expectations or consistently

exceed

expectations.

TRAVEL
/


PHYSICAL DEMANDS:
Travel typically less than 10%.

Office environment. No special physical demands

required.

The posted range for this position is $71,993 to $125,987 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role.

Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.

This position is eligible for a [bonus/incentive] not reflected in the posted range.

Other benefits available include:

Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO [or sick leave if applicable], Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

For more information about career opportunities at Henry Schein, please visit our website at:
Henry Schein, Inc.

is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of r ace, color, r eligion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, s ex, s exual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

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