Product Marketing Manager - San Antonio - TrueLoyal

Description

About TrueLoyal

TrueLoyal is a SaaS loyalty platform designed to help brands strengthen consumer relationships and unlock sustainable growth. We enable businesses to understand, reward, and engage their customers through personalized experiences that drive repeat purchases and long-term advocacy. Our mission is to help brands deliver meaningful moments across the customer journey—turning everyday interactions into lasting loyalty.

We're entering a bold new phase of growth with a refreshed leadership team and a clear, consumer-first vision. If you're energized by redefining a crowded category and helping brands build loyalty that feels human—not transactional—you'll love what we're building.

About the Role

We're looking for a Product Marketing Manager who can translate TrueLoyal's product capabilities into compelling narratives that resonate with brands, buyers, and users. This role sits at the intersection of product, marketing, and go-to-market and plays a critical role in positioning TrueLoyal as the challenger brand in the loyalty space.

You'll own messaging, product storytelling, competitive intelligence, enablement, and new product launches—helping shape how TrueLoyal shows up in the market and empowering our sales and customer teams to win.

This is a high-visibility, high-impact role for a strategic marketer who thrives in SaaS, loves simplifying the complex, and knows how to move quickly in a fast-changing category.

What You'll Do

Product Positioning & Messaging

• Develop clear, differentiated, consumer-centric positioning for TrueLoyal's platform and products
• Create messaging frameworks, value propositions, and product narratives that stand out in a crowded loyalty market
• Conduct customer and market research to refine how TrueLoyal communicates value

Go-to-Market Strategy

• Lead GTM planning for new product features, enhancements, and launches
• Partner closely with Product, Sales, and Customer Success to define target users, segments, use cases, and launch strategies
• Build repeatable GTM frameworks and processes that scale as we grow

Competitive & Market Intelligence

• Own and manage competitive research, market insights, and category analysis
• Equip internal teams with competitive battlecards, positioning guidance, and market context
• Identify whitespace opportunities and emerging trends—especially around AI, consumer behavior, and commerce

Sales Enablement

• Create sales playbooks, pitch decks, one-pagers, demo scripts, and persona-specific messaging
• Partner with Sales to understand objections, gaps, and opportunities to increase win rates
• Support pipeline generation with compelling product-led content and positioning

Content & Thought Leadership

• Collaborate with the marketing team to produce product content: videos, webinars, case studies, product demos, and blog posts
• Develop thought leadership supporting our challenger POV in the loyalty space
• Help articulate the vision and future of our platform to both internal teams and the market

Cross-Functional Collaboration

• Work closely with Product Management to understand roadmaps, release cycles, and customer needs
• Partner with Customer Success to build strong product adoption narratives and success stories
• Support CMO, CSO, and Executive team with strategic storytelling and product communication

Requirements

What You Bring

• 5–7+ years of experience in B2B SaaS product marketing (MarTech, loyalty, eCommerce, or CX tech a strong plus)
• Proven success building messaging frameworks, positioning, and GTM strategies
• Deep understanding of SaaS buying dynamics, customer journeys, and sales motions
• Experience supporting enterprise and mid-market sales teams
• Strong storytelling ability—you can simplify the complex and make it compelling
• Analytical mindset with comfort in market research and competitive analysis
• Excellent communication and collaboration skills across teams
• A bias for action—you like to move fast and challenge the status quo
• Passion for consumer behavior, loyalty, and the evolving commerce landscape

Benefits

Benefits

• Premier Health Insurance plan with $0 deductible and $0 co-pay
• Dental and vision insurance plans
• Medical and dependent care flexible spending accounts
• Open PTO - we like to keep this simple.
• 401(k) savings plan with Employer Matching
• Company-paid Life, AD&D, and Disability coverage
• A collaborative, entrepreneurial learning environment with a proven playbook
• Be part of a high-growth company revolutionizing customer loyalty
• Work with cutting-edge technology and innovative products
• Competitive salary, benefits, and growth opportunities
• Fun work atmosphere
  We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.