- Implements university web strategy related to site layout, content priorities and site usability/accessibility consistent with University branding and marketing guidelines.
- Works with Senior Web Developer and Marketing Director to research and implement strategic marketing initiatives through the use of the website, continually evaluate and refine search-based tactics (Search Engine Optimization and Search Engine Marketing) to grow site traffic; monitor Google Analytics website metrics to inform and establish website strategy.
- Monitors university content authors and editors to ensure conformity of content and design across the university website. Ensures that the website is in compliance with Northern Kentucky University, Commonwealth of Kentucky and federal laws, rules, regulations, guidelines and procedures.
- Promotes the university website as a marketing and information tool. Maintains currency with industry trends in web communications and marketing technologies and implements when appropriate.
- Ensure compliance with enterprise IS policy, process, procedures and controls by all staff.
- Conducts regular reporting audits of website performance for reporting to leadership and to use as a base to recommends plan for site updates and enhancements based on University business priorities, data, market or higher education trends, etc.
- Serves as a key member on the Emergency Response Team for the University's website in conjunction with IT.
- Microsoft Office suite, Web editing skills, Google Analytics
- Ability to analyze data; make recommendations about ROI for short-term and long-term results
- Excellent interpersonal, written, communication and presentation skills
- Strong leadership skills, experience in coaching and managing others and successfully leading project teams
- Ability to work collaboratively in a team setting and contribute creative ideas
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Web Developer and Analyst - Highland Heights, United States - Northern Kentucky University
Description
Posting Details
Position Information
Working Title
Web Developer and Analyst
Department
Marketing and Communications
Compensation Title
Position Number
Position Status
Regular
Work Schedule
Full time Monday-Friday. 815 a.m. to 4:30 p.m.
Hours per Week
37.5
Months per Year
12
Commitment to Inclusive Excellence
Northern Kentucky University is an Equal Opportunity/Equal Access/Affirmative Action institution. We embrace inclusiveness, equity, and global awareness in all dimensions of our work and seek excellence through diversity among our students, administrators, faculty, and staff. Application by members of diverse groups is encouraged.
Purpose of PositionThis position is responsible for the development and implementation of the University's website enhancements, University content updates and web page creation. In addition, the Web Developer and Analyst will serve as project manager as new website and digital initiatives are developed and launched.
This position plays a key role in outlining future web technology, contributing to execution and use of new digital applications, and ensuring NKU's online presence is coherent, follows the University brand and website standards and aligned with NKU's strategic framework and brand.
The Web Developer and Analyst supports NKU's academic and business units by updating current website capabilities and implements website updates as new opportunities and initiatives are conceived, developed, and launched. The Web Developer and Analyst will report to the Senior Director, University Marketing and Brand Strategy.
The Web Developer and Analyst will work closely with the Senior Web Developer
Primary Responsibilities
Bachelor's degree and 3 years of related experience required.
Bachelor's Degree
Preferred Education
Bachelor's Degree
Minimum Experience
3 years
Salary
Pay Grade
S71
Posting Detail Information
Requisition Number
2024S1997
Job Open Date
02/12/2024
Job Close Date
Open Until Filled
No
Quick Link
Is this an internal only posting?
