Digital Marketing Specialist - Richmond, United States - TransPerfect

Description

TransPerfect's Marketing team is hiring a full-time, permanent Digital Marketing Specialist to help supercharge the company's digital marketing programs.

Who We Are:

TransPerfect was founded with a mission to help the world's businesses navigate the global marketplace. Today, we have grown to be an industry leader organization by helping clients globalize their business no matter what service they might need. TransPerfect provides a full array of language and business support services, including translation, multicultural marketing, website globalization, legal support, and any kind of technology solution.

Primary responsibilities will include:

• Developing and optimizing digital strategies to drive SQLs with a laser focus on revenue impact
• Paid and organic search – working with and assisting in managing vendor partners and internal resources
• Email strategy and execution – working collaboratively to build nurture campaigns and templates for sales enablement
• Campaign content creation and execution – thinking and doing
• Data-driven reporting – what good are results without sharing them clearly and concisely?
• Lead and demand generation – bringing in verifiable new leads
• ABM – creating, tuning, and deploying successful programs
• Social media – helping to ensure that it's more than just for show
• Globalizing – overseeing the localization of campaigns and programs for other regions, countries, and markets
• Analyzing – regularly reviewing campaign performance with an emphasis on SQL and revenue ROI

Requirements:

• 2–4 years of previous experience in a digital marketing role with a strong preference for candidates experienced in a B2B or agency environment
• Must be able to demonstrate quantifiable success in previous digital marketing efforts
• Reliably works independently to complete tasks and asks for help from managers, peers, or other resources when appropriate
• Ability to manage multiple concurrent strategies across different verticals and channels
• High-level communication (written and verbal) skills in English
• Ability to manage large and fluctuating workloads while maintaining agreed service levels and meeting deadlines
• Travel – 10%

Education/Certification:

• Minimum Bachelor's degree or its equivalent with a preference for Marketing, Communications, or other relevant fields