Senior Marketing Coordinator - Washington - Lyssn

Description

Overview

, Inc. (Lyssn) is the most advanced and established software platform using AI for the next generation of behavioral healthcare and human services training, assessment, automation and improvement.

Location

Lyssn is based out of Seattle, WA. The majority of work can be conducted remotely through telecommuting. Travel to in-person Lyssn team meetings is required – approximately 2-3 times a year.

Inclusion is our mission

Our products train providers in acceptance and appreciation of cultural, socioeconomic, gender, religious, neuro and other core aspects of diversity. To create products that serve people from all walks of life, we need to include everyone. Therefore, we hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for psychotherapy and human services, we welcome you to join the Lyssn team.

Job Type / Schedule

Lyssn is looking for an individual with a solid background in marketing and sales support to be a senior marketing coordinator, working as part of the overall marketing team and aligned with Lyssn sales. The individual will work across conference/event support, social media and other content development, and product marketing. The goal of this position will be to enhance Lyssn's visibility in the marketplace and, critically, to help drive and cement sales leads at the top and in the middle of the sales funnel. The position will report directly to the Lyssn Marketing Manager, and will also have day-to-day engagement with sales and product teams. This is a full-time 40 hour per week remote position with flexible schedule.

Essential Functions

• Conference/event support: 40%
  • Work directly with Marketing Communications Manager and in coordination with relevant sales team members to manage all conference tasks
  • Support all webinar initiatives & tasks
  • Execute on practical tasks such as email scheduling, shipping logistics, and printing
  • Occasionally travel on location to assist with booth set up and event planning in person
• Marketing Operations: 10%
  • Maintain and update all campaigns and contact lists to ensure current data in Hubspot CRM
  • Generate regular reports on marketing metrics and campaign performance
  • Implement monthly data cleaning protocols through regular database maintenance and keep marketing dashboard current
  • Support lead tracking by ensuring that all contacts are properly tagged for marketing reporting
  • Document marketing processes and maintain operational calendars
• Market Research: 10%
  • Help the team stay up to date on market and competitive research
  • Maintain research databases and prepare summary reports
  • Monitor industry news and distribute relevant updates to internal stakeholders
  • Support the development and maintenance of customer personas and market positioning materials
  • Own and pitch new strategies of communication for our target markets
• Product Marketing Support: 20%
  • Assist with the marketing project management across training/implementation/customer communications for all new products and product updates
  • Organize and maintain product marketing assets including screenshots, video, and documentation
  • Compile new product information from all team members to inform marketing campaigns
  • Help maintain consistent product messaging across all marketing channels
• Develop and Manage Content: 20%
  • Social media community management, primarily on LinkedIn
  • Execute the company's LinkedIn content calendar with regular, consistent posting
  • Create and edit marketing graphics and ad assets in Canva according to brand guidelines
  • Coordinate blog publication schedule and assist in interviewing / writing content
  • Prepare and distribute quarterly email newsletters and campaign communications for both customer and prospective audiences
  • Support content organization and digital asset management
  • Assist with basic website updates and maintenance of marketing content

In addition to specified tasks, this position will have the opportunity to define additional growth areas that contribute to Lyssn's sales and marketing goals and provide for professional development and the opportunity to develop new skills.

Requirements

Candidates are required to demonstrate the following skills/experience:

• Project management, including demonstrated ability to coordinate development, delivery, set-up, and retrieval of collateral, conference, and other assets across marketing and sales
• Experience in a fast-paced startup or startup-like environment with autonomy, good judgment and collaboration
• Experience with marketing automation platforms, preferably Hubspot
• General content development, including copy and basic design (Canva preferred), interviewing, and web/SEO content
• Some experience with external agencies
• Social media marketing, particularly LinkedIn and YouTube, including content development, calendar management, and analytics
• Strong written and verbal communication skills

Demonstrated success driving improved sales leads and social media metrics will be prioritized in the selection process.

Benefits

• Insurance
• Medical (Regence Blue Cross)
• Dental (Delta Dental)
• Vision (VSP Vision Care)
• Life/AD&D (Unum)
• EBHRA, Employee assistance program, 401(k) with employer match, paid leave, corporate matching charitable giving, internet and home office stipend

Compensation

The target total compensation for this position is $60,000 - $70,000. New Lyssn employees are granted stock options (subject to board approval).

Equal Opportunity

Lyssn is an Equal Opportunity Employer committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are committed to fair employment practices regarding citizenship.