Marketing Data Strategist - New York
1 day ago
Job description
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As the Marketing Data Strategist, you will own the analytics technology, data foundations, and measurement processes that enable scalable, automated, and future-ready marketing insights across the enterprise.
You will be responsible for defining, implementing, and modernizing the analytics ecosystem that supports campaign performance, website engagement, SEO, paid media, and lead-to-sales measurement across multiple lines of business.
This role is a unique opportunity to drive meaningful impact by leading analytics platform migrations, improving data quality and accessibility, and strengthening cross-functional partnerships with technology, data engineering, MarTech, and BI teams.
You will help evolve how marketing data is collected, structured, and activated, ensuring our measurement capabilities are built for scale, automation, and long-term growth.
To be successful in this role, you will bring deep hands-on experience with digital analytics and tagging platforms, strong analytical and problem-solving skills, and a proven ability to partner across technical and non-technical teams.
The ideal candidate is a highly motivated, detail-oriented leader who can translate complex data into clear insights that influence strategy and decision-making.
This is a hybrid (3-days onsite in Hudson Yards), 40-hour per week, 6-month contract with a strong potential to extend.
Analytics Platform Modernization & MigrationLead initiatives to modernize the marketing analytics technology ecosystem, including the migration of analytics platforms to enable end-to-end customer journey insights
Define analytics and reporting requirements in partnership with technology and data engineering teams to ensure accurate tracking, tagging, and data flows across platforms
Build and deepen partnerships with MarTech, BI, technology, and data engineering stakeholders to ensure analytics infrastructure supports scalable, automated reporting
Marketing Data & Measurement
Lead efforts to improve data accessibility, quality, and integration across reporting platforms and tools
Ensure website features, events, and conversions are appropriately tracked within digital analytics tools; collaborate with technical teams to troubleshoot issues and implement enhancements
Define KPI benchmarks and ensure alignment with modernized measurement frameworks across campaigns, channels, and lines of business
Analytics, Reporting & Insights
Review existing dashboards and reports, and develop new, automated reporting solutions that demonstrate marketing and brand effectiveness
Integrate data from paid media, website analytics, SEO, and content performance to deliver clear, actionable insights
Share ongoing trends, distill complex data into compelling narratives, and provide insights that influence strategic decisions and measurement evolution
Present data, insights, and measurement recommendations to key stakeholders across the organization
What we're looking for
7+ years of hands-on experience with marketing campaigns and digital analytics tools (e.g., Google Analytics, Adobe Analytics, Looker Studio, Google Tag Manager, Ahrefs)
Experience leading or supporting analytics platform migrations, tool modernization, or reporting infrastructure enhancements
Proven ability to partner effectively with technology and data engineering teams to implement tracking and analytics solutions
Strong proficiency in website analytics, conversion measurement, and lead or demand generation analytics
Advanced Excel skills and a deep understanding of web and digital marketing KPIs
Experience working in matrixed organizations or agency environments
Strong analytical, problem-solving, and decision-making skills
Highly organized, detail-oriented, and committed to delivering high-quality, scalable solutions
Nice-to-Have: Experience in insurance or other financial services marketing environments that rely on digital channels and high-quality data
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information.
This position is onsite and requires you to work closely with other individuals in a collaborative team environment.Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan.
Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws.
A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Email Your Resume In Word ToLooking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
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Sammy Realon - Senior Solutions Delivery Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa.
This is a new role.
This job was first posted by Creative Circle on 02/20/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.
Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.
If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.
United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.Copyright CreativeCircle , Inc. All rights reserved.
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