Senior Marketing Communications Specialist - Houston - CEVA Logistics

Description

YOUR ROLE

The Senior Marketing Communications Specialist is a strategic role responsible for driving CEVA's marketing communications across North America. Based in Houston, TX and reporting to the Head of Communications & Marketing for North America, this position serves as a key partner to business leaders and sales teams to elevate CEVA's brand presence and accelerate growth.

Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity

The role encompasses leadership in tradeshow and event activation, account-based marketing (ABM) leveraging Pardot and Salesforce, social media strategy, and media relations. The successful candidate will design and execute integrated campaigns that support CEVA's core product lines—Ground & Rail, Air & Ocean, and Contract Logistics—while ensuring measurable impact on pipeline generation, customer engagement, and brand visibility. This position requires cross-functional collaboration with Sales, Product, and Operations teams, as well as external agencies, to deliver programs that blend creativity with data-driven performance.

Ideal candidates will demonstrate strategic thinking, operational excellence, and the ability to manage multiple priorities in a fast-paced environment, all while maintaining CEVA's commitment to innovation and sustainability.

WHAT ARE YOU GOING TO DO?

• Plan, manage, and execute tradeshows and customer events across North America (pre-show outreach, onsite activation, post-show follow-up).
• Develop and implement account-based marketing (ABM) plays leveraging Pardot (Account Engagement) and Salesforce—targeting priority accounts for Ground & Rail, Air & Ocean, and Contract Logistics.
• Create clear, compelling content (social posts, press materials, web/landing copy, collateral) aligned to product and campaign objectives.
• Own social media calendars and publishing; coordinate paid/organic campaigns with performance tracking (UTMs, analytics).
• Support media relations (story development, pitches, spokesperson coordination) to secure high-quality trade and Tier-1 coverage.
• Collaborate with Sales, Product, and Operations to ensure brand consistency and message pull-through across all touchpoints.
• Build dashboards and deliver campaign/event performance readouts with insights and optimization recommendations.
• Maintain marketing SOPs and SLAs; ensure data hygiene and accurate campaign attribution in Pardot/Salesforce.

WHAT ARE WE LOOKING FOR?

• Bachelor's degree in Marketing, Communications, or related field.
• 6–8 years of progressively responsible experience in marketing communications (logistics/transportation/supply chain experience preferred).
• Demonstrated tradeshow and event management experience (planning, budgeting, vendor coordination, lead capture, post-event reporting).
• Hands-on experience with Pardot (Account Engagement) and Salesforce in support of ABM programs (segmentation, scoring, automation, attribution).
• Excellent writing and editing skills across formats: social, press releases, web/landing pages, sales collateral.
• Social media expertise (LinkedIn primary; familiarity with X/Instagram/YouTube) including content calendars, best practices, and analytics.
• Media relations familiarity (trade press outreach, message development, spokesperson preparation).
• Strong project management skills; ability to prioritize and deliver multiple initiatives on deadline in a fast-paced environment.
• Data-driven mindset with proficiency in marketing analytics and reporting (UTMs, dashboards, KPIs).
• Collaborative working style and stakeholder management; comfortable interfacing with Sales and executive leadership.

Key Performance Indicators (KPIs)

Trade shows & Events

• Sourced pipeline from events ($) within 60–90 days.
• Influenced pipeline from events ($) via campaign influence.
• MQL volume & quality; MQL→SAL and SAL→SQL conversion rates.
• Pre-booked meetings with target accounts; onsite engagement rate (% of scans from named accounts).
• Cost per Qualified Lead (CPQL); attendee and internal sales satisfaction (NPS/CSAT).

ABM (Pardot/Salesforce)

• Target account coverage (% of named accounts with ≥3 engaged contacts).
• Buying-group depth (distinct personas engaged per account).
• Account Engagement Score (AES) lift vs. baseline.
• ABM opportunity rate (% of engaged target accounts opening opportunities).
• MQA→Opportunity conversion and sales velocity improvement.

Social Media

• Follower quality growth (net new ICP followers).
• Engagement rate by impressions; CTR to owned pages.
• Social-assisted conversions (form fills/demos from social UTMs).
• Category share of voice (SOV) vs. competitors in North America.

Media Relations

• Tier-1 and trade coverage volume per quarter.
• Message pull-through (% of placements including priority messages).
• Quoted spokesperson rate (% of coverage with named CEVA quotes).
• Referral traffic and goal completions from earned media backlinks.

Operational Excellence

• Campaign SLA adherence (% delivered within SLA).
• MarTech hygiene score (% complete required fields on event leads within 7 days).
• Budget accuracy (actuals vs. plan within ±10%).

WHAT DO WE HAVE TO OFFER?

With a genuine culture of recognition, we want our employees to grow, develop and be part of our journey. We offer a benefits package with a focus on your wellbeing. This includes competitive Paid Time Off, 401(k), health insurance and an employee benefits platform that offers discounts on gym memberships and a diverse range of retail, travel, car, and hospitality brands, including important offerings like pet insurance.

We are a team in every sense, and we support each other and work collaboratively to achieve our goals together.

It is our goal that you will be compensated for your hard work and commitment, so if you'd like to work for one of the top Logistics providers in the world then let's work together to help you find your new role.

WHY JOIN CEVA

Join a global logistics leader where innovation, collaboration, and operational excellence drive tangible customer outcomes. In this role, you'll shape CEVA's North America narrative across Ground & Rail, Air & Ocean, and Contract Logistics—bringing integrated campaigns to life at marquee tradeshows, in the media, and across social channels. xhmxlyz You'll partner closely with Sales and Operations, gain visibility with executive leadership, and have the latitude to build programs that measurably impact pipeline and brand.