Manager, US Public Relations - New York, United States - Harry Winston
Description
Job SummaryThe position will be responsible for supporting the Senior Manger of US Public Relations & Events and the Director of US Marketing and Public Relations in the development of external brand communications through Public Relations and Philanthropic Partnerships in the US market.
Key Duties, Responsibilities and AccountabilitiesPublic RelationsWork with Senior Manger of US PR & Events and Director of US Marketing and PR to develop annual PR and communications strategy for brand, its jewelry and timepiece collections, US salons and philanthropic partnershipsLiaise with New York-based Global Jewelry PR department and Swiss-based Global Timepiece PR department on PR initiatives, strategy, projects and approvalsProactively seek opportunities to generate press coverage for the Harry Winston brand and its collections with both national and regional publicationsCreate and maintain relationships with key media partners across print and digital.
Successfully plan, pitch and secure editorial placementsDistribute press materials to key press contacts and conduct follow up that results in positive and impactful press coverageReactively respond to press opportunities and assess their feasibility and impact on salesManage all jewelry and timepiece photoshoots- work with internal departments to secure required procedures and execute with onsite photoshoots and creditingAttend photoshoots on an as needed basis and support internal teams with large brand momentsPartner with shopping center partners to ensure inclusion in their communicationsManage PR budget along with the reporting and accounting activities requiredWork closely with the West Coast Communications Associate to ensure press goals and objectives are achieved on the west coastOversee US press events from inception to executionMonthly clipping and reporting of jewelry and timepiece coverage to global PR departments.
Assess performance across all categories YOYConsistently monitor and report on competitor activitiesOversee and manage the work flow and the development of the US PR AssociatePhilanthropyPartner with the Marketing & PR Director and Philanthropic Consultant on all existing and potential partnerships across the USContinue to assess philanthropic organizations that fit the Brilliant Futures mission statementWork with US Marketing team and local markets on brand activations at philanthropic galas and in-salon events.
Serve as main point of contact for philanthropic partner, including their press teams and develop press releases to maximize coverage for sponsored events and initiativesPartner with organizations to create ways to communicate the brand to their donor group to help drive traffic and sales to the local retail locationAttend select philanthropic events on an as needed basisClosely track and report closed transactions that are tied to the partnershipJob Qualifications5+ years in related field or positionExperience with jewelry and timepiece brands and or luxury retail brand preferredStrong strategy development and relationship management skillsStrong verbal and written communication skillsStrong planning, organizational, and project management skillsAbility to be flexible and adapt to changing priorities#J-18808-Ljbffr