Director of Video Content - Aurora, Colorado, , United States

Compensation: $80K - 120K Total Compensation - Includes base salary + performance bonus based on experience level. · At American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition ...

Job description

Compensation: $80K - 120K Total Compensation - Includes base salary + performance bonus based on experience level.

At American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition by challenging ourselves to become more efficient. We are one of the fastest-growing national mortgage lenders because we don't follow the status quo. 

See what it's like to work for a national mortgage lender that truly values its employees.  Wherever your passions lie, you can find rewarding work and new opportunities here.  

• Casual work environment
• Family-owned, Customer-focused
• Denver Post Top Workplace
• Top 50 Family-Owned Business
• Best of Colorado Business
• Inc. 5000 Fastest-growing Private Company

JOB SUMMARY

The Director of YouTube & video content will transform our brand's "Owned Media" (YouTube) into a high-trust, high-conversion engine. You will be responsible for humanizing the brand through high-fidelity storytelling (testimonials and interviews) while maintaining a strict focus on measurable Lead Generation and Channel Growth.

CORE RESPONSIBILITIES

• End-to-End Production: Script, storyboard, and direct "Human-Centric" content. You will own the interview process, turning dry technical interviews into narratives that capture the "Browse" algorithm.
• The Conversion Engine: Design and implement YouTube-specific funnels, including pinned comments, custom "Link in Bio" destinations, and tailored CTAs within the first 20% of every video.
• Advanced Retention Editing: Manage a team of internal/external editors to ensure "Pacing for Retention." You are the final sign-off on whether content is "boring" or "bingeable."
• Growth Experiments: Run sophisticated A/B tests on thumbnails and titles using 2026-standard tools (e.g., YouTube's "Test & Compare" and AI heatmapping).
• Cross-Functional Liaison: Sync with Sales to identify "closing" stories (testimonials) and with HR to identify "hiring" stories (employee spotlights).

QUALIFICATIONS AND SKILLS

Narrative & Interviewing

• Psychological Interviewing: Mastery of the "Peel the Onion" technique to extract authentic, emotional soundbites from non-actors.
• Hook Crafting: Expert-level mastery of the first 15 seconds of a video to "open a loop" that retains B2B and B2C audiences.
• Visual Continuity: A sharp eye for brand aesthetics, ensuring all content—from office tours to testimonials—maintains a high-end documentary feel.

Data & Attribution

• Funnel Architecture: Deep understanding of the viewer journey from Awareness (Shorts/Browse) to Consideration (Long-form) to Conversion (Lead Form).
• Advanced Analytics: Ability to navigate GA4 Exploration Reports to identify and report on "Assisted Conversions" from YouTube traffic.
• SEO & Intent Mapping: Knowledge of ranking strategies for "Comparison" and "Solution" keywords in both YouTube and Google Video Search.

Technical Stack (2026 Standards)

• AI Efficiency: Proficiency in AI-driven workflows, including transcript-to-script, AI voice-cleanup (Enhance Speech), and generative B-roll tools.
• Platform Mastery: Expertise in YouTube Studio's "Research" tab to analyze audience behavior outside of our specific channel.
• CRM Integration: Experience tagging leads in HubSpot, Salesforce, or similar platforms to prove direct ROI.

PREFERRED EXPERIENCE

• Proven track record of growing a brand-focused YouTube channel.
• Experience in the financial services or mortgage industry is a plus but not required.
• Portfolio demonstrating high-fidelity storytelling and measurable growth results.

WHAT WE BRING

• Medical, Dental, Vision, 401k
• Paid time off and sick days
• Paid holidays
• Long-term paid disability
• Paid maternity and bonding leave
• Full desk equipment provided

American Financing Corporation (AFC)  is an Equal Opportunity Employer. AFC does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis protected by law. All employment is decided on the basis of qualifications, merit and business need.