eCommerce Specialist - Austell - Yancey Bros.

    Yancey Bros.
    Yancey Bros. Austell

    3 days ago

    Description

    Who We Are:

    From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality sales, parts and service. From Caterpillar heavy and compact construction equipment to on-highway trucks, we remain committed to learning more about our customers, offering equipment and support to keep up with their changing needs. This all starts with our greatest employees.

    What You Will Be Doing:

    We are a leading Caterpillar dealer committed to delivering exceptional products, services, and digital experiences to our customers across construction, agriculture, and industrial sectors. As we expand our digital footprint, we are seeking a results‐driven E‐Commerce Specialist to accelerate adoption, utilization, and customer retention of Parts.Cat.Com (PCC) and Cat Central across our statewide dealer network.This role is critical to driving digital parts growth by influencing customers, especially small retail customers with fewer than 19 machines, through the digital buying funnel: Awareness → Consideration → Conversion → Retention.

    You will partner closely with branch teams, product support sales reps, marketing, and operations, combining analytics, field execution, training, and digital marketing to drive results.

    Major Tasks, Responsibilities, and Key Accountabilities:

  • Digital Adoption Execution:
  • Support the development of a branch‐level adoption strategy for PCC & Cat Central, focusing on small retail customers and executing the playbook.
  • Drive awareness campaigns and on‐site engagements to increase first‐time activation and repeat usage.
  • Partner with sales reps to integrate e‐commerce into customer conversations and account plans.
  • Establish repeatable playbooks for branch activation, customer targeting, and follow‐up.
  • Customer Funnel Ownership:
  • Awareness: Build and deliver digital & traditional marketing that promotes PCC/Cat Central value propositions (convenience, availability, pricing, order history, etc.).
  • Consideration: Use analytics to identify high‐potential customers; create targeted education and demos.
  • Conversion: Troubleshoot onboarding friction, coordinate with internal support teams, and improve UX gaps.
  • Retention: Track usage decline, create contact triggers, and run win‐back or retention workflows.
  • Branch Enablement & Internal Collaboration:
  • Conduct regular branch visits to coach teams, provide training, run workshops, and drive accountability.
  • Deliver structured enablement to product support sales reps to integrate e‐commerce into their sales motions.
  • Coordinate with marketing to align campaigns, promotions, and segmentation strategies.
  • Provide reporting and insights to leadership on adoption progress by branch.
  • Analytics & Performance Management:
  • Use platform analytics (traffic, activation, conversion, repeat usage, retention) to diagnose opportunities.
  • Build dashboards, funnel insights, and performance scorecards for branches and sales teams.
  • Conduct A/B testing of messaging or processes where feasible.

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