graphic artist - New York City
2 weeks ago
Job description
You will be responsible for creating digital media, infographics, artwork, video, and multi-media products in support of our brand and portfolio.
As the principal graphic designer on our team, you will be responsible for developing, sustaining and growing the company's brand and new business objectives through graphics and art. In this role, you will be responsible for leveraging all content marketing assists while generating and executing new ideas to support our agency and new business objectives.
Responsibilities
The Graphic Designer will have the following duties and responsibilities, including but not limited to:
- Create and develop a strategic art plan leveraging appropriate content that properly positions the company as a thought leader in our areas of expertise
- Provide a flexible, creative approach to planned and spontaneous ideas to facilitate real-time content, where ever appropriate
- Contribute to content creation (art, video, infographics, etc.)
- Make strategic recommendations to drive engagement, impressions, awareness, thought leadership, lead generation/nurturing and lead conversions is compelling designs and branding
- Provide guidance on social media advertising, content marketing, and email design backed by ROI and other key analytics
- Develop product-specific plans to assist key marketing initiatives
- Research and Manage new tools and tech to improve results
Qualifications
- We are also willing to train the right person
- Strong Knowledge of Adobe, Canva, and the Microsoft Office Suite as well as knowledge of social media.
- Passionate about all aspects of marketing and design, illustration, photo and video editing.
- Strong time management skills and ability to effectively multi-task with a high standard of verbal and written communication for internal and external audiences
- Expertise across all major social platforms. Including; Linkedin, Twitter, Facebook, Instagram, Snapchat, YouTube, etc.
- Experience developing and executing paid media campaigns across various social platforms – preferably for a leading b2b brand
- Bachelor's (Preferred)
- Job Types: Full-time
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