Brand director - Universal City, CA, United States - GTT, LLC

Description

Director, Social Campaign Strategy (Film & Unscripted)
Contract Duration 6+ Months

Reporting to the Director, Social Campaign Strategy, this role sits on our Brand Marketing & Creative team and will lead a pod of single title leads, responsible for the proactive and reactive social campaigns to support awareness and consumer love for our unscripted original series and original & P1 films.

Driving innovation and experimentation in our support strategies and bespoke social creatives to break through the noise of the social media landscape while balancing the needs of multiple stakeholders will be key to success in this role.

A Social Campaign Strategy Director can expect to balance their time between upstream planning, cross-functional big idea thinking, executive-facing presentations, and ensuring that day-to-day campaign work meets brand standards and processes.

This leader must also be a decision-maker, social advocate, and collaborative creative, and strategic partner.

Oversee development of organic social campaigns (strategies, tactics, and stunts) for film and unscripted originals, guiding and directing creative and programming approaches (including content mix, cadence, windowing, boosting allocations, priority platforms, etc.)

Partnership with cross-functional teams across the marketing org to advise on non-owned social efforts and initiatives (talent, paid, partnerships, and creator/influencers)
Manage campaign assignments, bandwidth monitoring, and performance tracking of social leads inclusive of ongoing feedback and coaching
Monitor and refresh related workflows and RACIs in partnership with Dir. Communicate and monitor campaign and asset performance using qualitative and quantitative data signals across internal and external partners
Partner with the Brand Social Channel and Creative teams to identify and brief in opportunities for support or extension to our Brand efforts
Regularly assess staffing and resourcing to identify freelance support needs, particularly on a seasonal and/or project basis
Develop strong relationships with social team peers and internal counterparts across Title Marketing, Events and Activations, Publicity, Talent Engagement, Integrated Marketing and Operations
Manage and collaborate with external agencies, aiding in onboarding and establishing best practices
In partnership with the Director, Social Campaign Strategy, holds agency and internal teams accountable for staying on task – leading regular programming rundowns for progress tracking and maintenance, as well as communicating when new titles or campaigns are added to the slate to address coverage adjustments and necessary workbacks
7+ years of experience working in social for a major brand or agency.
A successful track record for translating strategy and marketing briefs to inspiring, innovative social campaigns that drove user consideration and engagement and contributed to brand love
A proven history of developing cross-platform 360 organic social campaigns, complementary of larger marketing and publicity strategies, inspiring competitors, and helping brands differentiate in a crowded marketplace – experience with paid and influencers a plus
Direct experience building relationships and collaborating with cross-functional partners (marketing, creative, publicity, ops), multi-disciplinary social contributors (producers, editors, copywriters, community managers), and external agency partners, a collaborative can-do spirit, and a positive/growth mindset
Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adapting to shifting/fast-breaking deadlines
Passionate about the intersection of content and community, with an understanding of how different fandoms consume and engage with the shows and movies they love
Medical, Vision, and Dental Insurance Plans
401k Retirement Fund

One of the world's leading entertainment and media companies involved with the evolution, production, and marketing of news, entertainment, and information to a global audience.

They operate in over 30 countries including television stations group and production operations, premier motion picture company, news and entertainment television networks, a premium ad-supported streaming service, and world-renowned theme parks.

This company strives to foster a diverse and inclusive culture where its employees feel supported, embraced, and heard.

They believe that their workforce should represent the communities they live in, so that together, they can continue to create and deliver content that reflects the current and ever-changing face of the world.

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