Senior Marketing Manager - Birmingham - Elia Group Headquarters

    Elia Group Headquarters
    Elia Group Headquarters Birmingham

    6 days ago

    Default job background
    Full time
    Description

    Job Description

    Company Overview

    The ELIA Group is a multifaceted, fully integrated real estate and hospitality company that acquires, develops, and manages commercial properties in landmark locations throughout the United States.

    We are a dynamic team that drives results through our unparalleled attention to detail. Our award-winning real estate development and hospitality projects set us apart from others in the industry.

    Job Summary

    We are seeking an experienced Senior Marketing Manager to support our F&B venues' marketing efforts. Reporting directly to the Director of Marketing, this role involves developing and executing comprehensive marketing strategies, managing advertising campaigns, and driving overall brand success.

    Key Responsibilities

    • Support the Director of Marketing in developing and implementing marketing strategies for our brands.
      • Manage and optimize Elia's advertising profiles through geo-fence and meta ad campaigns, and maintain the content calendar to ensure alignment with overall marketing strategies.
        • Execute digital strategies including Google SEM, SEO, and website management & maintenance – create targeted, tracked campaigns.
          • Assist in the creation and execution of advertising campaigns, monitoring their performance and suggesting improvements.
            • Lead the creation of content specific to individual venues, including photography and video production, to enhance venue promotion.
              • Direct the design and production of all branded marketing materials for the venues, ensuring consistency and alignment with overall brand guidelines.
                • Provide support to general team members and assist individual restaurant General Managers with their specific marketing needs.
                  • Coordinate with the marketing team to ensure that marketing materials and campaigns are consistent with brand guidelines.
                    • Assist in the planning and execution of brand initiatives and special projects as directed by the Director of Marketing.
                      • Facilitate effective communication between the marketing department and other internal teams, ensuring that all parties are informed of marketing initiatives and schedules.
                        • Track and report on the effectiveness of marketing campaigns and social media activities.
                          • Develop and implement social hospitality strategies to enhance guest interactions and satisfaction on social media platforms.
                            • Post and schedule content across all social media platforms, ensuring a consistent and engaging online presence.
                              • Organize and promote exciting events and activities that differentiate our F&B venues and attract a targeted audience.
                                • Coordinate with external partners, including entertainment providers and promotional companies, to enhance event offerings.
                                  • Manage budgets for F&B marketing campaigns, ensuring optimal allocation of resources for maximum impact.
                                    • Assist in crisis management and troubleshooting during high-profile events or when issues arise.
                                      • Perform additional duties as needed to support the marketing department's objectives.

                                      Requirements

                                      • Bachelor's degree in Marketing, Business Administration, or a related field.
                                        • 5-7 years of experience in marketing, with a focus on F&B, events, or entertainment marketing.
                                          • Proven ability to manage and execute large-scale promotional events.
                                            • Strong understanding of social media and digital marketing strategies relevant to the F&B industry.
                                              • Proficiency in content creation, particularly in photography and video editing.
                                                • Excellent organizational and project management skills, with the ability to lead initiatives in a fast-paced environment.
                                                  • Effective communication skills, capable of engaging with diverse stakeholders including venue staff, external partners, and customers.

                                                  Working Conditions

                                                  • Work hours vary significantly, often requiring evenings and weekends to align with F&B activities.

                                                  Physical Requirements

                                                  • The role requires mobility within the F&B venue environments, which are often crowded and lively.

                                                  Salary: $80,000 - $120,000 per year

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Senior marketing manager