Regional Marketing Manager US - Chicago, United States - VRP Consulting

Description

Job Description
This is a hands-on marketing position for an experienced marketer to manage the regional marketing strategy. You will be the go-to person for local marketing requests, ensuring they are properly planned and executed.

Key activities include:
Adopt Regional Go to Market strategy into local area ensuring all activities are carried out to a high standard
Create, plan, and track various types of marketing campaigns
Complete competitor analysis - including global competitor presence in region as well as local competitors
Ensure the VRP brand is represented according to our brand guidelines
Work closely with Sales teams to ensure all standards are adhered to - from time to time help in creating localised presentations
Act as the main point of contact from marketing for all regional departments

Run email campaigns and collaborate with local lead gens: collect lists / create suitable content and images / liaise with marketing email team / track effectiveness / ensure timely follow up by sales team.

Event organisation:

organise all in person and digital regional events, such as VRP business breakfasts / Partner events / Basecamps / Tradeshows / Webinars: prospect identification/message creation/case study alignment/event booking/multi-channel promotion/registration tracking/pre-during-post event lead gen management/follow up tracking/activity reporting with optimisation recommendations.

Purchase and maintain consistent levels of local high-quality VRP branded merchandise for internal and external distribution
Actively participate in regular marketing team meetings, both All Hands as well as individual task focus groups

Maintain professional knowledge of the Salesforce ecosystem, in particular new Salesforce products, marketing messaging, and the Salesforce Partner marketing portal.

Ensure you regularly update your knowledge via Trailhead

Qualifications:
Qualifications
3+ years' experience in B2B marketing
Experience of executing multi-channel campaigns
Experience in regional/global marketing
Proven track record in event organisation
Marketing planning/execution/tracking exposure
Deep understanding of digital/social media industry
Previous experience with CRM solutions
Google Workspace exposure
Additional Information
Cooperation on a B2B contract basis
A global company with an international environment
A challenging position with a renowned and fast-growing player in the Salesforce ecosystem

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